AG Rhea Releases PSA for Alcohol Responsibility Month
Summary
USVI Attorney General Gordon Rhea has released a public service announcement in partnership with Responsibility.org as part of Alcohol Responsibility Month in April 2026. The PSA encourages families to have ongoing conversations about alcohol risks and youth mental health, continuing a nationwide initiative supported by attorneys general for over two decades. The campaign reaches millions through digital platforms and social media as part of impaired driving and underage drinking prevention efforts.
This announcement carries no regulatory or compliance requirements and imposes no obligations on regulated entities. It represents informational public health messaging from a state/territorial attorney general's office with no binding legal effect.
This announcement represents a routine public health awareness initiative by a territorial attorney general's office. The partnership with Responsibility.org, a nonprofit funded by U.S. distillers, indicates continued government support for evidence-based alcohol responsibility messaging. No new regulatory requirements or enforcement priorities are established by this PSA. Compliance teams at alcohol retailers, distributors, or hospitality businesses should note that this announcement does not create any new compliance obligations but may reflect increased public attention to underage drinking prevention during April.
What changed
The USVI Department of Justice has published a public service announcement from Attorney General Gordon Rhea in partnership with Responsibility.org for Alcohol Responsibility Month. The announcement encourages families to engage in conversations about alcohol risks and adolescent mental health, building on prior impaired driving prevention messaging.
This is an informational announcement with no regulatory effect. It creates no compliance obligations, reporting requirements, or deadlines for any regulated entity. It does not modify existing regulations or enforcement priorities and represents a public health awareness initiative distributed through social media and digital platforms.
Archived snapshot
Apr 20, 2026GovPing captured this document from the original source. If the source has since changed or been removed, this is the text as it existed at that time.
April 15, 2026
U.S. VIRGIN ISLANDS — As April marks Alcohol Responsibility Month, Attorney General Gordon C. Rhea has released a new public service announcement in partnership with Responsibility.org, highlighting the vital role of parent-child communication in supporting adolescent mental health and preventing underage drinking.
The video encourages families to engage in ongoing, meaningful conversations about alcohol and its risks. The PSA is part of a nationwide initiative aimed at equipping parents and guardians with tools to help keep youth alcohol-free and make informed, responsible decisions.
Since 1991, Responsibility.org has been at the forefront of efforts to eliminate drunk driving and underage drinking. As a national nonprofit funded by leading U.S. distillers, the organization works to bring individuals, families, and communities together through evidence-based programs that promote alcohol responsibility and safer decision-making.
For more than two decades, Responsibility.org has partnered with attorneys general across the country to develop and distribute impactful PSAs addressing the dangers of impaired driving and underage alcohol use. These campaigns continue to reach millions through digital platforms, streaming services, and social media.
The campaign builds on previous efforts, including Attorney General Rhea’s messaging shared during National Impaired Driving Prevention Month (December 2025).
For more information, please visit Responsibility.org or follow the DOJ at USVI Dept. of Justice, Office of the Attorney General on social media.
Click to view video:
Facebook: https://www.facebook.com/share/v/1G67naDfyj/
YouTube: https://youtu.be/RP0BZjHMsDc
FOR IMMEDIATE RELEASE
April 9, 2026
Sandra Goomansingh
Media Relations Director
(340) 774-5666 ext. 10105
Email: sandra.goomansingh@doj.vi.gov
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