COMPETITOR INTELLIGENCE
Smart feeds for every Feeds for every website update you care about you care about
Market intelligence teams spend hours manually checking competitor websites for updates. Changeflow's AI creates intelligent feeds of competitive moves filtered to what matters for your business. From URL to actionable intelligence in your inbox. No more noise, just signal.
Trusted by product teams and competitive intelligence professionals
AI-powered competitive intelligence
Set up in seconds with competitor URLs and a simple prompt explaining what you care about. Sit back and let Changeflow intelligently monitor competitors for you.
- ✓ AI understands product pages, pricing structures, and marketing content
- ✓ Automatically filters noise, surfaces just the competitive moves that matter
- ✓ Summarizes changes in plain language with strategic implications
- ✓ Aggregate dozens of competitor sites into a unified feed
- ✓ Track product pages, pricing, release notes, blogs, team pages, and press releases
The Changeflow advantage for market intelligence
Competitive Intelligence AI
Our AI is optimized for monitoring competitor websites, product pages, and marketing content. It understands what constitutes a meaningful competitive move vs. minor layout changes.
Natural language setup
No technical configuration. Tell us: 'Track when Competitor X adds new enterprise features to their pricing page'. We handle the rest.
Intelligent summarization
Don't waste time reading full competitor pages. Get AI-generated summaries of what changed and why it matters to your competitive position.
Multi-competitor aggregation
Track 5, 10, or 50+ competitors in one unified feed. See patterns across competitors and spot market trends before your peers.
Self-healing monitoring
When competitors redesign their sites, Changeflow automatically detects and re-evaluates how to monitor them. No broken monitors, no manual reconfiguration.
Advanced anti-blocking
Sophisticated anti-blocking technology means we get blocked less than competitors. Reliable monitoring even on sites with aggressive bot protection.
Optimized for the competitor sources you need to track
Changeflow has been optimized and rigorously tested to reliably monitor competitive intelligence sources. Our AI understands product pages, pricing structures, and marketing content, ensuring reliable, accurate change detection.
Product Pages
competitor.com/products
Pricing Pages
competitor.com/pricing
Features Pages
competitor.com/features
Blog Posts
competitor.com/blog
Press Releases
competitor.com/news
Career Pages
competitor.com/careers
About/Team
competitor.com/about
Help Docs
docs.competitor.com
Integration Pages
competitor.com/integrations
Case Studies
competitor.com/customers
Partner Pages
competitor.com/partners
Event Pages
competitor.com/events
Plus any other website or data source you need to track. If it's online, Changeflow can monitor it.
How product & marketing teams use Changeflow
Product launch tracking
Product managers and competitive intelligence teams
Challenge: Missing competitor product launches means slower response time and losing customers to new features you didn't know existed
Solution: Monitor competitor product pages, feature announcements, and release notes with AI filtering for significant launches and updates.
Outcome: Know about competitive launches within hours. Respond faster with counter-positioning or accelerated roadmap adjustments.
A B2B SaaS company tracking 12 competitors now catches 100% of product launches, enabling them to update competitive battlecards and sales enablement materials within 24 hours.
Pricing intelligence
Revenue operations and pricing teams
Challenge: Competitor pricing changes can erode your market position, but checking 20+ pricing pages manually is unsustainable
Solution: Set up AI-powered feeds for competitor pricing pages with prompts like 'Alert me when enterprise tier pricing changes' or 'Track competitor discount promotions'.
Outcome: Maintain competitive pricing without constant manual checks. Respond to competitor moves strategically.
A fintech company monitoring 18 competitors reduced pricing research time from 6 hours/week to 15 minutes while catching every pricing change and promotion.
Hiring signals tracking
Strategic insights and market intelligence teams
Challenge: Competitor hiring patterns reveal strategic priorities, but tracking career pages across dozens of companies is time-consuming
Solution: Monitor competitor career pages and team pages to detect new roles, team expansions, and strategic hiring in specific functions.
Outcome: Anticipate competitor moves by understanding where they're investing. Spot market trends early.
A enterprise software company tracking competitor hiring in 'AI' and 'ML' roles spotted a competitive threat 6 months before product launch, giving them time to adjust strategy.
From setup to intelligence on auto-pilot in 60 seconds
A URL and brief description of what you care about is all you need.
1 Describe what matters
Tell our AI what URLs to monitor and a brief description of what you care about. No technical setup, no CSS selectors, no configuration files required.
2 Let our AI track the pages
Our platform navigates to pages, checks for changes and uses AI to determine the relevance of the changes. Your personalized feed surfaces only what matters.
3 Stay informed
Get clear AI summaries as soon as changes happen, explaining the updates and why they matter. Timely intelligence delivered straight to your inbox or feed.
Simple pricing, for your team
Our software is 100% focussed on business. All plans offer comprehensive features and support.
Professional
Ideal for getting started with change detection, 20 to 300 pages monitored.
$14/mo
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Track
20pages
- Email & chat support
- Onboarding calls & fast troubleshooting
- Hourly, daily & weekly checks
- 10 versions saved
- 2 notification addresses
- Centralized user admin & billing
Business
Ideal for teams that need to monitor changes on more web resources.
$14/mo
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Track
20pages
- Everything in Professional, plus
- Expert email & chat support
- 20 versions saved
- 5 notification addresses
- Import from CSV, Excel & Site crawl
- Premium page unblocker
Enterprise
Ideal for teams that need to monitor and organise many web sources.
from$249/mo
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Track
unlimitedpages
- Everything in Business, plus
- Allows 10 minute check frequency
- 50 versions saved
- 10 users included
- 40 notification addresses
- Concierge setup service
- Dedicated support, training & onboarding
- Custom plans & payment methods
Have a question? Get in touch. Not ready to pay? Try for free.
Frequently asked questions
If you can't find what you're looking for, email our support team and we'll get back to you with answers quickly.
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Is it legal to monitor competitor websites?
Yes, monitoring publicly available competitor websites is legal and a standard competitive intelligence practice. Changeflow only accesses publicly available information that anyone with a web browser could access. However, you should not use Changeflow to access password-protected competitor systems or violate any contractual agreements you have with competitors.
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Can I track pricing changes across multiple competitors?
Absolutely. Many of our customers monitor 10-50+ competitor pricing pages in a single feed. Changeflow aggregates all changes into one unified view, making it easy to spot pricing trends and respond to competitive moves. You can set up alerts for specific pricing tiers, discount promotions, or package changes.
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What if a competitor blocks web scrapers?
Changeflow uses sophisticated anti-blocking technology including browser automation, residential proxies, and intelligent request patterns. We successfully monitor sites with aggressive bot protection (Cloudflare, DataDome, etc.) that block simpler tools. Our success rate for unblocking protected pages is over 99.99%.
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Can I compare changes across multiple competitors?
Yes! Changeflow's feed aggregation lets you see all competitor changes in one place. Filter by competitor, change type (pricing, product, hiring), or time period. Export change history to spreadsheets for deeper analysis or share feeds with your team.
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How do I monitor when competitors launch new products?
Set up monitors on competitor product pages, feature pages, and release notes with prompts like 'Alert me when new products are added' or 'Track new features in the enterprise tier'. Our AI understands product page structures and can distinguish major launches from minor updates.
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Can I track competitor team and hiring changes?
Yes. Monitor competitor 'About Us', 'Team', and 'Careers' pages to detect new executives, team expansions, and open roles. Hiring patterns often reveal strategic priorities (e.g., heavy ML hiring signals AI product development). Set up prompts like 'Track new executive hires' or 'Alert me to new engineering roles'.
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What happens if my competitor redesigns their site?
Our self-healing monitoring technology automatically detects when a page structure changes and adapts without manual intervention. You won't miss competitive changes due to website redesigns. If our AI needs clarification after a major redesign, we'll notify you to review the monitor.
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Can I track competitor blog posts and content marketing?
Absolutely. Monitor competitor blogs, resource centers, and content hubs with prompts like 'Alert me to new blog posts about AI features' or 'Track competitor case studies in the healthcare vertical'. See what topics they're emphasizing and how they're positioning against you.
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How often should I check competitor sites?
It depends on your industry pace. Fast-moving SaaS companies often check daily. Enterprise software might check weekly. Changeflow lets you set check frequency per source (hourly to monthly). Our AI can recommend optimal frequency based on historical change patterns.
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Can I share competitive intelligence with my team?
Yes. Share feeds with team members, export change reports, or integrate with Slack/Teams for automatic notifications to competitive intelligence channels. Set up role-based access so sales sees pricing changes while product sees feature launches.
START MONITORING COMPETITORS IN 60 SECONDS
Join over 100 market intelligence professionals who never miss a competitive move
- 30-day free trial, no credit card required
- Setup takes 60 seconds with AI assistance
- Cancel anytime, no long-term contract
Questions? Our specialists are here to help, just email [email protected]