Hi, I'm Steve
I've been building web tracking tools for over 10 years now. Back in 2015, I built Trackly, which continues to help customers large and small with their website tracking needs. Legal teams, regulatory intelligence folks, and comparison sites among others relying on our service.
In 2025, we rebuilt everything from scratch for an AI world.
Changeflow gives you plain-English summaries of what actually changed, smart detection that filters out the noise. No more comparing screenshots manually or trying to figure out what changed, we do it for you.
Steve Butterworth, Founder
Who we work with
Legal teams at Am Law 200 firms monitoring court dockets and regulatory changes. Regulatory intelligence teams at Fortune 500 pharma companies tracking FDA guidance. Comparison sites that need audit-ready archives for FCA compliance. Product managers keeping tabs on competitor pricing and features.
If you're spending hours manually checking websites for changes, honestly, Changeflow will save you 10+ hours per week. That's not marketing speak - it's what our customers tell us.
Why we built this
Most website monitoring tools just show you red boxes and expect you to figure out what changed. That's busywork. You end up doing the computer's job for it.
Changeflow's AI reads the change and explains what it means. You get the insight without the work.
For legal teams, that means knowing immediately if a court opinion affects your cases. For pharma teams, that means catching FDA guidance changes the moment they're published. For comparison sites, that means having timestamped proof of rate changes for regulatory compliance.
You shouldn't have to do the computer's job. Let the AI do the reading. You do the thinking.
Get in touch
Got questions? You can always reach me directly. My pledge is fast, friendly human support - no bots, no runaround. Just real help from someone who lives and breathes the product.