Programmatic Ad Digital Media Generation System and Method
Summary
The USPTO has published patent application US20260099866A1, filed on August 20, 2025, for a system and method of context-driven digital media asset generation in programmatic advertising environments. The system obtains contextual information from digital media environments during advertising auctions and dynamically generates digital media objects (such as images) that are contextually related to the environment and user activity. These generated media objects are used to create advertisements submitted with bids or completed after winning an auction.
This patent application publication indicates ongoing USPTO examination of claims related to dynamic ad content generation using contextual user data in real-time auction environments. The claimed system sits at the intersection of programmatic advertising technology and artificial intelligence-driven content creation. Technology companies operating in the digital advertising ecosystem, particularly those developing automated bidding or dynamic creative optimization tools, should monitor the prosecution of this application for potential scope and coverage implications.
What changed
The USPTO published patent application US20260099866A1 covering a system and method for context-driven digital media asset generation in programmatic advertising. The system collects contextual data about user interactions with a digital media environment during an advertising auction, then dynamically generates one or more digital media objects whose content relates to that environment and user activity. These media objects are incorporated into advertisements submitted with bids, generated upon winning the auction, or partially constructed prior to winning and completed afterward.
For parties in the advertising technology and programmatic advertising sectors, this patent application represents intellectual property positioning in the area of dynamically generated advertising content. While patent applications do not create immediate compliance obligations, they indicate technology development trends in automated ad content generation.
Archived snapshot
Apr 20, 2026GovPing captured this document from the original source. If the source has since changed or been removed, this is the text as it existed at that time.
System and Method for Creating and Delivering Digital Media Assets
Application US20260099866A1 Kind: A1 Apr 09, 2026
Inventors
Amber Raschel Aurora Brown, Paul Beardsley, Joseph William Marks, Ronald N. Perry, Carter Bart Sullivan
Abstract
A system and method for context-driven digital media assets generation and bidding in programmatic advertising environments is disclosed. In one configuration, during an advertising auction, the system obtains contextual information from one or more sources associated with a digital media environment (e.g., a website). The contextual data includes, at least in part, information characterizing user interactions with the environment. Utilizing this data, the system dynamically generates one or more digital media objects (e.g., images) whose content is contextually related to the digital media environment and user activity. These media objects are used to generate advertisements that may be submitted with a bid, generated upon winning the auction, or partially constructed prior to the bid and completed after the bid is won.
CPC Classifications
G06Q 30/0277 G06Q 30/0251 G06Q 30/0275 G06Q 30/0276
Filing Date
2025-08-20
Application No.
19305672
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