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Tajani Meets Tuscan Nursery Associations in Pistoia, Highlights Sector Export Strength

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Summary

Minister Antonio Tajani visited Pistoia on April 27, 2026, to meet with associations representing the Tuscan nursery sector, an estimated €3.25 billion industry in 2024 with over 17,000 active companies across Italy. The Pistoia district alone hosts approximately 1,500 companies on over 3,500 hectares of cultivated land, exporting to more than 60 countries, with Tuscany accounting for over 40% of national production. Minister Tajani noted that Italian nursery exports rose 5.1% in 2024 compared to the prior year, while also highlighting that the Gulf crisis and Hormuz blockade are negatively affecting the sector.

“Italy exports its greenery, its love of nature, to the world: compared to the previous year, exports increased by 5.1% in 2024.”

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What changed

Minister Tajani conducted an outreach visit to the Pistoia nursery district, hosting a meeting at the Ornamental Nursery Rural District with the Italian Nursery Association at GEA park. The visit was framed as recognition of the sector's economic and cultural significance, with no new regulatory obligations, funding announcements, or compliance requirements created.

For industry participants, the visit signals continued government support for the nursery and ornamental horticulture export sector, with Minister Tajani referencing the 2027 Yokohama Horticultural Expo as a promotional opportunity. Companies in the sector may benefit from monitoring export support programs and international exhibition opportunities, though no specific new tools or funding were announced during this visit.

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Apr 28, 2026

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  • Publication date: April 27 2026
  • Type: Press Releases Foreign Minister Antonio Tajani met today in Pistoia with associations representing the Tuscan nursery sector, an excellence of the national production system and a key component of Italian exports. The sector boasts over 17,000 active companies in Italy, with a total turnover of €3.25 billion in 2024.

In Pistoia, Minister Tajani visited the Ornamental Nursery Rural District, hosted by the Italian Nursery Association, at the GEA park. The visit provided an opportunity to explore the role of Italian ornamental nursery production, recognized as one of Europe’s leading producers and a strategic sector for the national economy. The Pistoia District is one of Europe’s major production hubs, with approximately 1,500 companies, over 3,500 hectares of cultivated land, and a strong international presence reaching more than 60 countries – a context in which Italy is Europe’s second-largest nursery market and Tuscany accounts for over 40% of national production.

During the meeting, Minister Tajani highlighted the sector’s strong international vocation: “Italy exports its greenery, its love of nature, to the world: compared to the previous year, exports increased by 5.1% in 2024. Today, the Gulf crisis and the Hormuz blockade are damaging Italian nurseries, too, especially considering the energy and fertilizer sectors. This is the reason why Italy is working ever more vigorously for peace.”

Minister Tajani also emphasized the role of international exhibitions, such as the 2027 Yokohama Horticultural Expo, as important opportunities to strengthen the promotion of Italian nurseries and further support exports, enhancing the sector’s quality and innovation in global markets.

Industry representatives spoke on the sidelines of the visit. Vannino Vannucci, President of the Italian Nursery Association, emphasized that “Minister Tajani’s presence is an important recognition for a sector that is both agricultural and cultural. The Italian nursery sector has all the characteristics to be an ambassador of Made in Italy worldwide, but, in view of fully exploiting this potential, concrete tools are needed to strengthen the international competitiveness of companies and reduce bureaucratic and commercial obstacles.”

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Last updated

Classification

Agency
MAECI
Published
April 27th, 2026
Instrument
Notice
Branch
Executive
Legal weight
Non-binding
Stage
Final
Change scope
Minor

Who this affects

Applies to
Agricultural firms Government agencies Exporters
Industry sector
1111 Crop Production
Activity scope
Export promotion Agricultural production Government meetings
Geographic scope
Italy IT

Taxonomy

Primary area
Agriculture
Operational domain
Compliance
Topics
International Trade Government Contracting

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