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Land-based Careers Marketing Campaign Tender Opportunity

Contracts Finder - Open Opportunities

Published March 18th, 2026

Detected March 18th, 2026

Summary

The UK Government's Contracts Finder portal has published an open opportunity for a marketing campaign to promote land-based careers to young people. The contract is valued between £35,000 and £40,000 and closes for tenders on April 27, 2026.

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What changed

This notice announces an open tender opportunity for a marketing campaign focused on raising awareness of land-based careers among individuals aged 14-19. The contract, managed by Landex on behalf of educational and industry partners, has a maximum value of £40,000 and aims to present a positive, modern narrative for these careers. The campaign will include social media, video content, and a central landing page, with evaluation based on the Most Economically Advantageous Tender (MEAT).

Potential suppliers must submit their tenders by April 27, 2026. The contract is scheduled to commence on June 8, 2026, and conclude by May 31, 2027. This opportunity is suitable for Small and Medium-sized Enterprises (SMEs). Interested parties should review the full tender details and submit their proposals accordingly.

What to do next

Review tender requirements for the Land-based Careers Marketing Campaign.
Submit tender proposal by the closing date of April 27, 2026.
Ensure proposal aligns with MEAT evaluation criteria.

Source document (simplified)

Published date: 18 March 2026

Open opportunity - This means that the contract is currently active, and the buying department is looking for potential suppliers to fulfil the contract.

Watch this notice Print this notice Closing: 27 April 2026, 11:49pm

Contract summary

Industry

Agricultural, farming, fishing, forestry and related products - 03000000
Food, beverages, tobacco and related products - 15000000
Agricultural machinery - 16000000
Show additional CPV codes for this notice
- Industrial machinery - 42000000
- Construction structures and materials; auxiliary products to construction (except electric apparatus) - 44000000
- IT services: consulting, software development, Internet and support - 72000000
- Research and development services and related consultancy services - 73000000
- Agricultural, forestry, horticultural, aquacultural and apicultural services - 77000000
- Business services: law, marketing, consulting, recruitment, printing and security - 79000000
- Education and training services - 80000000
- Other community, social and personal services - 98000000

Location of contract

United Kingdom, Isle of Man, Channel Islands

Value of contract

£35,000 to £40,000

Procurement reference

LANDEX01

Published date

18 March 2026

Closing date

27 April 2026

Closing time

11:49pm

Contract start date

8 June 2026

Contract end date

31 May 2027

Contract type

Service contract

Procedure type

Open procedure (below threshold)

What is an open procedure (below threshold)? Any interested supplier may submit a tender in response to an opportunity notice.

This procedure can be used for procurements below the relevant contract value threshold.

Contract is suitable for SMEs?

Yes

Contract is suitable for VCSEs?

Description

Landex, on behalf of a collaborative forum of land-based education and industry partners, invites tenders for the development and delivery of an integrated national marketing campaign focused on raising awareness of land-based careers among young people aged 14-19.

Landex is managing this project on behalf of the National Landbased College, working with sector partners to raise awareness of the breadth, relevance and future opportunities within land-based careers.

The campaign will present a positive, modern and future-focused narrative for land-based careers, address misconceptions and awareness gaps, cover the breadth of land-based industries, include social media campaign delivery and video-led content, direct users to a central landing destination with onward routes to careers, courses, advisers and adult upskilling, integrate and signpost partner initiatives and assets, provide measurable impact data and reporting, and be scalable for potential future phases.

The campaign will include a central landing page to support user journeys and signposting to partner resources. An outline structure for this already exists, so the primary focus of this commission is developing a strong campaign concept and reaching new audiences, rather than building a complex website.

The campaign must remain unbranded and represent the land-based sector collectively.

Evaluation will be undertaken on the basis of the Most Economically Advantageous Tender (MEAT). Shortlisted bidders will be invited to present as part of the final evaluation stage.
Contract Value

Maximum contract value: £40,000 inclusive of all costs and any applicable VAT.

Contract Duration
Contract commencement date: 8 June 2026. The contract will continue until completion of agreed deliverables and final reporting. Award will be confirmed by formal email notification, which will form part of the contractual record.

Procurement Procedure
Open procedure (below threshold).

Tender Timetable
Tender publication date: 18 March 2026.
Clarification (queries) deadline: 17 April 2026.
Submission deadline: 27 April 2026.
Shortlisting notifications: Week commencing 4 May 2026.
Presentations: Week commencing 11 May 2026.
Outcome notifications: Week commencing 25 May 2026.
Contract start date: 8 June 2026.

How to Apply
See attached pack, or request a tender application pack from:
lilyrayson@landex.org.uk
Subject: 14-19 APPLICATION PACK

Completed submissions (PDF preferred) must be emailed to:
lilyrayson@landex.org.uk
Subject: 14-19 SUBMISSION

Clarification questions must be submitted no later than 17 April 2026 to:
lilyrayson@landex.org.uk
SUBJECT: 14-19 QUERY

Additional Information
Bidders must submit a completed Application Form and Budget Template.

Social Value and EDI commitments form part of the scored evaluation. The successful bidder will enter into a formal Services Agreement governed by the laws of England and Wales. Landex reserves the right not to award a contract.