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Testing Non-Nutrition Menu Labels on Food Selections

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Summary

NIH registered clinical trial NCT07536126 testing the effects of environmental harm menu label designs on the healthfulness of fast-food meal choices. The randomized study will have participants complete hypothetical online meal ordering tasks across five labeling conditions to assess impacts on healthfulness, nutrient content, and price. Secondary outcomes include label noticeability and consumer perceptions across conditions.

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Apr 18, 2026

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Testing Non-Nutrition Menu Labels on Food Selections

N/A NCT07536126 Kind: NA Apr 17, 2026

Abstract

The primary objective of this study is to test the relative effects of environmental harm menu label designs on the healthfulness of consumers' fast-food meal choices. Participants will complete hypothetical online meal ordering tasks using a survey which emulates the online menus of two types of fast-food chain restaurants: a burger restaurant and a sandwich restaurant. Participants will be randomized the view both menus, presented in random order, with one of five labeling conditions applied. Secondary objectives include energy and nutrient content of meals ordered, prices of meals ordered, and, through a post-order survey, noticeability of the labels and perceptions of labels between the conditions.

Conditions: Food Selection

Interventions: Control (QR) Labels, Low Environmental Harm Labels, High Environmental Harm Labels, Environmental Harm Traffic Light Labels, Environmental Grade Labels

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Last updated

Classification

Agency
NIH
Instrument
Notice
Legal weight
Non-binding
Stage
Final
Change scope
Minor
Document ID
NCT07536126

Who this affects

Applies to
Food manufacturers Retailers
Industry sector
3114 Food & Beverage Manufacturing
Activity scope
Food labeling research Consumer research
Geographic scope
United States US

Taxonomy

Primary area
Public Health
Operational domain
Clinical Operations
Topics
Healthcare Consumer Protection

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