Massachusetts Outdoor Recreation Economy $14.6B, 6.9% Growth, 108K Jobs

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- Executive Office of Energy and Environmental Affairs

Press Release

NEW REPORT: Massachusetts Leads U.S. in Growth of Outdoor Recreation, Contributing Over $14.6 Billion to State’s Economy

While the overall U.S. outdoor recreation economy grew at 2.8% in 2024, Massachusetts’ Outdoor Recreation economy climbed 6.9%, providing 108,000 jobs and generating $7.1 billion in employee compensation

For immediate release: 3/12/2026
- Executive Office of Energy and Environmental Affairs
- The Massachusetts Office of Outdoor Recreation

Boston — New data from the U.S. Department of Commerce’s Bureau of Economic Analysis (BEA) emphasizes continued growth in Massachusetts’ outdoor recreation (OREC) economy. According to the BEA’s Outdoor Recreation Satellite Account, the sector generated $14.6 billion in value added to the state’s economy in 2024 and created 108,000 jobs. Massachusetts has established itself as a leader in outdoor recreation, achieving a growth rate of 6.9 percent from 2023 to 2024, the highest among all U.S. states and well ahead of the overall economic growth of 2.8 percent.

“From the shores of the Cape to the trails of the Berkshires, Massachusetts offers some of the best outdoor experiences in the country,” said Governor Maura Healey. “Outdoor recreation supports more than 100,000 jobs across our state and continues to grow faster than the national average. By investing in our natural resources and partnering with local communities and businesses, we are expanding opportunities for people to get outside while strengthening our economy.”

“Outdoor enthusiasts, families, and tourists are seeking opportunities to be in nature and Massachusetts’ businesses are meeting that demand,” said Lieutenant Governor Kim Driscoll. “Our outdoor guides provide numerous safe and educational experiences such as hiking, kayaking, skiing, and climbing.They offer an entry point for historically excluded communities to explore the outdoors and have memorable experiences with loved ones.”

“Since launching our Office of Outdoor Recreation in 2023, we have made it our mission to grow our outdoor recreation sectors in ways that are sustainable, welcoming and most importantly— fun,” said Energy and Environmental Affairs Secretary Rebecca Tepper. “We are listening to the needs of our communities and businesses and receiving invaluable input about our trails and recreational business inventory. This report not only reflects the efforts of businesses, non-profits, and state agencies to bring people outdoors but also provides a glimpse into a future where our state is a premier destination for all to visit and play in.”

“Our continued outdoor recreation economic growth is outstanding and a testament to the power of nature to both improve our well-being and economy,” said MOOR Director Paul Jahnige. “With the rise of increased social media use and the various demands of our attention, being able to ‘touch grass’ for our mental, physical and community health is ever more vital. Outdoor recreation and nature serve as medicine for our bodies, our minds, and our souls.”

“Massachusetts’ consecutive years of outstanding growth in outdoor recreation come as no surprise to those of us who have been following the state’s leadership to position outdoor recreation as a tool for community vitality, business development, and public health,” said Jessica Wahl Turner, President of Outdoor Recreation Roundtable. “We commend the Massachusetts Office of Outdoor Recreation—one of 24 offices nationwide that are building stronger recreation economies—and Governor Healey on achieving this success. There is no doubt that Massachusetts is firmly on the map as a national recreation leader."

In 2024, the outdoor recreation sector in Massachusetts experienced growth in comparison to the national trend. Key activities saw significant increases, including boating and fishing (up 8%), shooting and archery (up 17%), recreational flying (up 25%), and equestrian riding (2.5%). Additionally, outdoor recreational support sectors reported growth, with guiding and outfitting (up 12%) and travel and tourism services, especially food and beverage (up 10%).

“Travelers today are looking for authentic, memorable experiences, and time spent outdoors continues to be one of the top reasons people choose Massachusetts,” said Kate Fox, Executive Director at the Massachusetts Office of Travel and Tourism. “Whether it’s hiking, paddling, sailing, or simply discovering a new trail or coastline, these moments of adventure help create lasting connections to our state year-round. That spirit of exploration is made possible through strong partnerships across our communities, from local organizations and outdoor businesses to regional tourism partners, all working together to welcome visitors and help them experience the best of Massachusetts in every season.”

The continued growth in outdoor recreation in Massachusetts also underscores the importance of the Mass Ready Act, which will preserve natural spaces and enable outdoor recreation businesses to boost rural economies and regional tourism.

Launched in 2023, the Massachusetts Office of Outdoor Recreation (MOOR) collaborates with agencies and private partners to promote outdoor activities across the state, including hunting, fishing, horseback riding, paddling, swimming, and more. In 2023, BEA reported that outdoor recreation contributed over $13.2 billion to the economy, creating over 103,400 jobs and boosting tourism.

Media Contact

Aisha Revolus, Communications Manager

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Online

aisha.revolus@mass.gov

Executive Office of Energy and Environmental Affairs

EEA seeks to protect, preserve, and enhance the Commonwealth’s environmental resources while ensuring a clean energy future for the state’s residents. Through the stewardship of open space, protection of environmental resources, and enhancement of clean energy, the Executive Office of Energy and Environmental Affairs works tirelessly to make Massachusetts a wonderful place to live, work, and raise a family.

The Massachusetts Office of Outdoor Recreation

The Massachusetts Office of Outdoor Recreation (MOOR) seeks to promote Massachusetts as a great place to come play outside! We aim to make Massachusetts one of the most accessible, inclusive, and welcoming states for outdoor recreation. Whether you are visiting or living here, discover all that Massachusetts has to offer.

Media Contact

Aisha Revolus, Communications Manager

Online

aisha.revolus@mass.gov

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