TTAB Opposition: COTTON ROOTS GROWN HERE. WORN EVERYWHERE

Roots Corporation initiated TTAB Opposition No. 91306409 to prevent registration of Intertrade Direct LLC's trademark COTTON ROOTS GROWN HERE. WORN EVERYWHERE. The opposition was filed and accepted by the TTAB on April 6, 2026, formally commencing adversarial proceedings to determine trademark rights.

For the defendant Intertrade Direct LLC and other trademark applicants, this opposition signals potential delays or denial of trademark registration. Both parties should prepare for discovery and substantively argue their positions on likelihood of confusion or other grounds. Legal counsel specializing in trademark law should be engaged to assess defense strategies or settlement options.