Campari America LLC v. Two Trees Beverage Company - Trademark Opposition

Campari America LLC initiated TTAB Opposition No. 91306406 on April 6, 2026, seeking to prevent registration of the 'LAND OF THE SKY' trademark by Two Trees Beverage Company. The opposition proceeding establishes a formal administrative review before the USPTO Trademark Trial and Appeal Board.

For affected parties, this proceeding creates compliance obligations including deadlines for testimony, evidence submissions, and briefing. Two Trees Beverage Company must defend its trademark application against Campari's opposition claims, while both parties face potential exposure to discovery and motion practice. TTAB opposition outcomes are binding and can significantly impact brand positioning and market identity for both companies in the alcoholic and non-alcoholic beverage sectors.