Mastercard v. Cinkciarz.pl - Opposition to $ TV Mark Sustained

USPTO TTAB Opposition No. 91252894 was sustained in favor of Mastercard International Incorporated, preventing Cinkciarz.pl spółka z ograniczoną odpowiedzialnością from registering the $ TV trademark. The opposition, filed in 2019, was based on likelihood of confusion with Mastercard's existing marks and potential dilution of famous trademarks. The Board issued its final decision on March 31, 2026.

For trademark applicants and brand owners: This decision reinforces the high bar for registering marks in the financial services and payments sector, particularly those that could be perceived as confusingly similar to major payment network brands. Companies seeking to register marks containing currency symbols or financial terminology should conduct thorough clearance searches and be prepared for opposition from established payment industry players. Cinkciarz.pl cannot proceed with registration of the $ TV mark.