The United States Patent and Trademark Office (USPTO) has recorded a new trademark application, identified as TM99722623, for the mark "LIFE = LITTLE BIT OF GRIT AND A WHOLE LOT OF GOD". This application is filed under the 'intent-to-use' basis and was submitted on March 24, 2026. The scope of the application includes business management services related to advertising, marketing, and the sale of clothing and apparel (such as hats, shirts, hoodies, pants, jeans, sweaters, socks) and other merchandise (like cups and car stickers) via websites and social media platforms.

This filing represents a new trademark application and does not impose immediate compliance obligations on regulated entities. However, businesses operating in similar sectors, particularly those involved in apparel sales and merchandising through online channels, should be aware of this application as it pertains to intellectual property rights. The effective date for the intent-to-use application is March 25, 2026, indicating the period when the mark can be formally used and registered.