SPIRO trademark application for event services and advertising (Class 35)

ChangeBridge: Trademarks - Advertising & Business (Class 035)

Published January 20th, 2022

Detected April 1st, 2026

Summary

USPTO received trademark application TM97229902 for SPIRO (Serial No. TM97229902) filed January 20, 2022, covering Class 35 services including organizing live events, trade shows, experiential promotional events, and advertising/marketing consulting services. The application is based on Intent to Use with a proposed use date of March 31, 2026.

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What changed

USPTO published trademark application TM97229902 for the word mark SPIRO in International Class 35 (Advertising and Business Services). The application covers organizing and conducting special events, trade shows, experiential promotional events, and product launch displays; rental of exhibition booths and display structures; advertising, marketing, and sales promotion services; direct marketing for live events; integrated brand marketing; market research; and development of advertising concepts.

Businesses should review the published application to identify potential conflicts with existing trademarks in Class 35. Competitors or interested parties have an opportunity to file an opposition if they believe registration would damage their existing rights. The Intent to Use deadline is March 31, 2026, by which the applicant must demonstrate actual use in commerce or request an extension.

What to do next

Review trademark application for potential conflicts with existing marks in Class 35
File opposition within 30 days of publication if adversely affected
Monitor Intent to Use deadline and any extension requests

Source document (simplified)

← USPTO Trademark Applications

SPIRO

Intent to Use TM97229902 Kind: intenttouse Mar 31, 2026

Abstract

Organizing and conducting special live events, trade shows, experiential promotional business events, business expositions, product launch display shows, point of purchase display shows, consumer pop-up events, and other experiential events all for commercial, promotional or advertising purposes for others; Renting and leasing of exhibit booths, display booths, kiosks, exhibition stands, display racks, and exhibition backdrops for use at live events, shows, experiential promotional business events, conferences, conventions, meetings, expositions, customer service centers, lifestyle centers, airport retail areas, sports and entertainment establishments, all rental and leasing services for commercial, promotional and/or advertising purposes; Advertising services; marketing services; sales promotion services; business marketing consulting services related to advertising, marketing and brand development, promotion, assessment, and analysis; Direct marketing services for live events, shows, experiential promotional business events, conferences, conventions, meetings, exhibitions, expositions, product launch displays, point of purchase displays, consumer pop-up events, other business and experiential events, retail interior structures, retail merchandising units including shopping malls, customer service centers, lifestyle centers, airport retail areas, sports and entertainment establishments; Business planning, namely, providing strategic advertising program planning and development of customized advertising promotions and event management services being arranging and conducting of exhibitions for commercial and advertising purposes; Integrated brand marketing services, namely, the development of advertising concepts for two dimensional and three dimensional advertising materials and production of direct marketing materials and development and marketing of brands for businesses; Providing market research covering industry trends and competitive intelligence; development of advertising concepts using marketing tools designed to measure and increase client companies' knowledge of their customer needs, and pricing, advertising and sales strategies; Developing and conducting marketing surveys to measure, track and report on attendees before, during and after a show or event, to analyze key marketing metrics directly tied to business outcomes to accurately measure and assess the impact of live marketing events; Market research in the nature of conducting business surveys for others in the field of marketing and advertising placement and effectiveness