SPIRO

Abstract

Organizing and conducting special live events, trade shows, experiential promotional business events, business expositions, product launch display shows, point of purchase display shows, consumer pop-up events, and other experiential events all for commercial, promotional or advertising purposes for others; Renting and leasing of exhibit booths, display booths, kiosks, exhibition stands, display racks, and exhibition backdrops for use at live events, shows, experiential promotional business events, conferences, conventions, meetings, expositions, customer service centers, lifestyle centers, airport retail areas, sports and entertainment establishments, all rental and leasing services for commercial, promotional and/or advertising purposes; Advertising services; marketing services; sales promotion services; business marketing consulting services related to advertising, marketing and brand development, promotion, assessment, and analysis; Direct marketing services for live events, shows, experiential promotional business events, conferences, conventions, meetings, exhibitions, expositions, product launch displays, point of purchase displays, consumer pop-up events, other business and experiential events, retail interior structures, retail merchandising units including shopping malls, customer service centers, lifestyle centers, airport retail areas, sports and entertainment establishments; Business planning, namely, providing strategic advertising program planning and development of customized advertising promotions and event management services being arranging and conducting of exhibitions for commercial and advertising purposes; Integrated brand marketing services, namely, the development of advertising concepts for two dimensional and three dimensional advertising materials and production of direct marketing materials and development and marketing of brands for businesses; Providing market research covering industry trends and competitive intelligence; development of advertising concepts using marketing tools designed to measure and increase client companies' knowledge of their customer needs, and pricing, advertising and sales strategies; Developing and conducting marketing surveys to measure, track and report on attendees before, during and after a show or event, to analyze key marketing metrics directly tied to business outcomes to accurately measure and assess the impact of live marketing events; Market research in the nature of conducting business surveys for others in the field of marketing and advertising placement and effectiveness