NSW Fair Trading Warns Bondi United for False Terror Attack Links

NSW Fair Trading News

Filed February 19th, 2026

Detected March 13th, 2026

Summary

NSW Fair Trading has issued a public warning against Bondi United for falsely claiming links to the Bondi Beach terror attack. The agency took action after investigations revealed misleading conduct, and the business has indicated it will offer refunds to consumers. This action highlights the government's commitment to protecting consumers from exploitation following tragic events.

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What changed

NSW Fair Trading has issued a public warning and taken regulatory action against the online retailer Bondi United, operated by Mr Marvaldeep Singh. The agency found that the business falsely claimed to support victims of the Bondi Beach terror attack, constituting misleading conduct under Australian Consumer Law. Both associated websites, www.bondiunited.com and www.bondiproject.com, have been taken down, and the business has agreed to provide refunds to consumers who request them.

This action serves as a strong warning to other businesses attempting to profit from tragic events. Regulated entities must ensure their marketing and claims are truthful and do not exploit consumer emotions or public tragedies. NSW Fair Trading is actively monitoring for such conduct and encourages consumers to report any suspected misleading behaviour. While no specific compliance deadline is mentioned, businesses are expected to cease all misleading practices immediately.

What to do next

Review marketing and sales claims for any exploitation of public tragedies or misleading associations.
Ensure all consumer representations are truthful and verifiable.
Be prepared to offer refunds if misleading claims are identified.

Penalties

Breach of Australian Consumer Law, potential for further regulatory action if misleading conduct continues.

Source document (simplified)

Ministerial media release

Public warning issued as second business claims false links to Bondi Beach terror attack

Published: 19 February 2026 Released by: Minister for Better Regulation and Fair Trading Listen Consumers have been warned not to deal with clothing and accessories website Bondi United which has falsely claimed to support victims of the Bondi Beach terror attack.

Following an investigation, NSW Fair Trading has issued a public warning about the trader after determining that assertions made by Bondi United’s trader Mr Marvaldeep Singh linking himself to the terrorist attack were false.

Bondi United sold its clothing and accessories through the websites www.bondiunited.com and www.bondiproject.com, both of which have now been taken down.

After interventions by NSW Fair Trading, Bondi United has also indicated it will be paying refunds to consumers who contact the business requesting a refund.

This joins a separate public warning issued in January about misleading claims made by the Isla & James website, which has also been taken down following NSW Fair Trading’s investigations.

NSW Fair Trading does not tolerate misleading conduct and is actively monitoring for scammers targeting people in the aftermath of the events at Bondi.

Consumers can lodge complaints against companies with NSW Fair Trading via the NSW Fair Trading website, at any ServiceNSW centre, or by calling 13 32 20.

To view the public warning against Bondi United, please visit: https://www.nsw.gov.au/departments-and-agencies/fair-trading/news/public-warning-bondi-united

Minister for Better Regulation and Fair Trading Anoulack Chanthivong said:

“Attempting to profit off this horrific incident is just plain wrong – and it is a breach of Australian Consumer Law.

“The NSW Government strongly condemns any attempts to mislead consumers in the aftermath of this terror event, and we will continue to do everything we can to protect consumers from this behaviour.

“I encourage people to buy from reputable sellers, be cautious when dealing with unfamiliar online sellers, and get in contact with NSW Fair Trading if they believe they have been adversely affected by this business.”

NSW Fair Trading Commissioner Natasha Mann said:

“These misleading websites are deeply concerning, and we have taken strong regulatory action to ensure that they do not continue to spread misinformation in the community.

“NSW Fair Trading monitors for scammers or fundraisers who target people following major events, including environmental disasters, and has powers to investigate businesses and prevent consumer harm.

“In these situations, take steps to verify that the trader is legitimate and is not misrepresenting a connection to the victims of the attack or that proceeds of sales will go to the support of victims of the attack.”