USPTO published Notice of Filing for trademark application TM98743413, 'BETTER BOARD...BETTER BUILT!' The application covers International Class 19 (non-metal construction materials including plastic and polyurethane wall panels) and International Class 35 (retail and online retail store services featuring these construction materials). The applicant filed under Intent to Use provisions, indicating they have not yet used the mark in commerce.

Manufacturers producing wall panels and construction materials, as well as retailers selling these goods, should note this application if they have potentially conflicting trademarks. Third parties have an opportunity to file an Opposition proceeding if they believe the mark conflicts with their existing trademark rights. The applicant has until March 31, 2026, to file a Statement of Use demonstrating actual use of the mark in commerce.