Air AI Owners Banned from Marketing Business Opportunities by FTC
Summary
The FTC has settled charges against Air AI and its owners, banning them from marketing business opportunities due to deceptive claims. The settlement includes an $18 million monetary judgment, largely suspended, with operators paying $50,000 for consumer relief.
What changed
The Federal Trade Commission (FTC) has finalized a settlement with Air AI, its related companies, and owners Caleb Maddix, Ryan O’Donnell, and Thomas Lancer, prohibiting them from marketing business opportunities. The charges stemmed from deceptive claims made since at least February 2023 regarding business growth, earnings potential, and refund guarantees, violating the Telemarketing Sales Rule (TSR) and the Business Opportunity Rule. The proposed order includes an $18 million monetary judgment, mostly suspended due to inability to pay, with $50,000 to be paid for consumer relief.
Under the terms of the settlement, Air AI and its operators are permanently banned from selling or marketing any business opportunity, making false claims in telemarketing or sales, and making unsubstantiated earnings claims. This action underscores the FTC's commitment to protecting entrepreneurs and small businesses from fraudulent schemes. Compliance officers should note the broad prohibitions and the potential for significant penalties in future enforcement actions related to deceptive business opportunity marketing.
What to do next
- Review marketing and sales practices for compliance with TSR and Business Opportunity Rule requirements.
- Ensure all earnings claims are substantiated and accompanied by required disclosures.
- Cease marketing or selling business opportunities if operating under similar models as Air AI.
Penalties
Monetary judgment of $18 million, largely suspended based on inability to pay; operators to pay $50,000 for consumer relief.
Source document (simplified)
- Consumer Protection
- Bureau of Consumer Protection
- Going into Business
- Technology
- Franchises, Business Opportunities, and Investments
- Advertising and Marketing
- Small Business
- Artificial Intelligence Air AI will be banned from marketing business opportunities as part of a settlement with the Federal Trade Commission over charges the company misled many entrepreneurs and small businesses with deceptive claims about business growth, earnings potential, and refund guarantees.
The FTC’s August 2025 complaint against Air AI, five related companies, and their owners —Caleb Maddix, Ryan O’Donnell, and Thomas Lancer—alleged that, since at least February 2023, the company and its owners:
- Falsely claimed that people who purchase their services will or are likely to make substantial earnings;
- Falsely claimed that purchasers of the Air AI Access Card or licenses are protected by a refund or buy-back guarantee;
- Misrepresented the performance, efficacy, nature, or central characteristics of their services, their refund policies, or the risk, earnings potential, or profitability of its services, in violation of the Telemarketing Sales Rule (TSR); and
Failed to provide consumers with required disclosure documents and earnings claims statements, made false claims about the profitability of the investment and their refund and cancellation policies, and failed to provide refunds when consumers met the refund policy requirements, in violation of the Business Opportunity Rule.
The proposed order against Air AI includes a monetary judgment of $18 million, which will be largely suspended based on the company’s and operators’ inability to pay the full amount, requiring the operators of Air AI to pay $50,000 to the Commission for consumer relief. Under the proposed order, Air AI and its operators are banned from:Selling or marketing any business opportunity;
Making false claims or misrepresentations while telemarketing or otherwise violating the TSR;
Making false claims or misrepresentations while selling any goods and services; and
Making earnings claims without adequate substantiation or disclosure.
The Commission vote approving the filing of the proposed order was 2-0. The FTC filed the proposed order in the U.S. District Court for the District of Arizona.
NOTE: Stipulated final orders or injunctions, etc. have the force of law when approved and signed by the District Court judge.
The Federal Trade Commission works to promote competition and protect and educate consumers. The FTC will never demand money, make threats, tell you to transfer money, or promise you a prize. Learn more about consumer topics at consumer.ftc.gov, or report fraud, scams, and bad business practices at ReportFraud.ftc.gov. Follow the FTC on social media, read consumer alerts and the business blog, and sign up to get the latest FTC news and alerts.
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