Vungle Granted US Patent for Adaptive Advertising Services
Summary
The USPTO granted Patent US12608726B2 to Vungle, Inc. on April 21, 2026. The patent covers systems and methods for providing advertising services to devices using adaptive algorithms that consider user ad engagement history, app engagement history, and in-app purchase history when making ad selection decisions. The patent contains 23 claims.
What changed
The USPTO issued Patent US12608726B2 to Vungle, Inc., covering methods and systems for adaptive advertising services. The patent describes an adaptive decision unit that processes user engagement data across three categories—ad engagement history, app engagement history, and in-app purchase history—to determine ad selection decisions.
Affected parties in the digital advertising and mobile app technology sectors should review the patent claims to assess potential licensing implications or freedom-to-operate considerations for similar adaptive advertising technologies. Patent holders may use this grant to assert intellectual property rights against competitors offering comparable targeted advertising services.
Archived snapshot
Apr 22, 2026GovPing captured this document from the original source. If the source has since changed or been removed, this is the text as it existed at that time.
Systems and methods for providing advertising services to devices with a customized adaptive user experience based on adaptive algorithms
Grant US12608726B2 Kind: B2 Apr 21, 2026
Assignee
VUNGLE, Inc.
Inventors
Daniel Kang, Ben Bear
Abstract
Methods and systems are described for providing advertising services to devices with a customized adaptive user experience based on adaptive algorithms. In one embodiment, a system includes a storage medium to store one or more software programs and an adaptive decision unit coupled to the storage medium. The adaptive decision unit includes or is coupled to processing logic that is configured to execute instructions of at least one adaptive decision algorithm to obtain data for different variables including at least two of an advertisement (ad) engagement history for a user, application (app) engagement history for the user, and in-app purchase engagement history for the user when making an ad selection decision. The at least one adaptive decision algorithm determines an ad selection decision for at least one relevant ad or ad content served in an engaging manner to a device of the user.
CPC Classifications
G06Q 30/0255 G06Q 30/0224 G06Q 30/0242 G06Q 30/0267 G06Q 30/0269 G06Q 30/0275
Filing Date
2024-01-26
Application No.
18424346
Claims
23
Parties
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