Reputation Scoring System Using Survey Ratings, Granted Apr 21
Summary
The USPTO granted Patent US12608721B2 to REPTRAK HOLDINGS, INC. on April 21, 2026. The patent covers a system and method for determining and managing entity or industry reputation using behavioral connections, involving survey rating collection, cultural bias weighting, and aggregated behavioral connection scoring. The patent contains 17 claims and is classified under G06Q (business methods) and G06N (machine learning).
What changed
The USPTO granted Patent US12608721B2 to REPTRAK HOLDINGS, INC. for a system and method determining and managing entity or industry reputation through behavioral connections. The invention involves receiving survey ratings from a uniquely familiar population group, weighting those ratings to account for cultural bias and missed demographic quotas, and aggregating ratings into individual behavioral connection scores per survey question.
For intellectual property practitioners and technology companies, this grant adds to the growing body of business-method and AI-related patents in the behavioral analytics space. Companies developing similar reputation-scoring or survey-based systems should conduct freedom-to-operate analyses around the 17 claims, particularly those covering the weighting and aggregation methodology described in the patent.
Archived snapshot
Apr 22, 2026GovPing captured this document from the original source. If the source has since changed or been removed, this is the text as it existed at that time.
System and method for determining and managing reputation of entities and industries through use of behavioral connections
Grant US12608721B2 Kind: B2 Apr 21, 2026
Assignee
REPTRAK HOLDINGS, INC.
Inventors
Charles Fombrun, Mark Haseltine, Anna Litvak-Hinenzon, Cees van Riel
Abstract
A system and method for determining and managing reputation of an entity or industry includes determining a sample size of the population that provides at least a pre-defined percent confidence interval, and which has the predefined level of familiarity (unique group); determining a measure of likelihood that the targeted population will perform a positive action on behalf of an entity (behavioral connection score), wherein determining the measure of the likelihood that the targeted population will perform a positive action on behalf of an entity comprises: receiving survey ratings from behavioral connection survey questions where each survey rating is provided by a party within the unique group; weighting the received survey ratings to accommodate for at least one of the group consisting of cultural bias and missed demographic quotas; and aggregating the ratings within each individual question to provide a single aggregated behavioral connection score for each behavioral connection survey question.
CPC Classifications
G06Q 30/0202 G06Q 30/0203 G06Q 30/0201 G06Q 30/0282 G06N 20/20
Filing Date
2022-07-15
Application No.
17812762
Claims
17
Named provisions
Parties
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