Industry Econometrics Model Tender Notice
Summary
The Rail Delivery Group has published a tender notice for the development of an industry-wide econometric model to evaluate marketing investment impact across 14 train operating companies. The estimated total value of the contract is £9,600,000, with a contract duration of 6 years.
What changed
The Rail Delivery Group (RDG) is seeking a partner to develop a comprehensive econometric model for evaluating and optimizing revenue-generating marketing investments across its member train operating companies. This tender, valued at an estimated £9.6 million (including VAT), aims to provide a robust tool for understanding the impact of marketing expenditure across 14 different operators.
Companies interested in this opportunity must register on the provided Jaggaer portal. The enquiry deadline is May 8, 2026, with the tender submission deadline on May 25, 2026. The award decision is expected by August 17, 2026. The procurement utilizes a competitive flexible procedure under the Utilities Special Regime, with award criteria focusing on strategy, technical expertise, commercial value, account management, and reporting outputs.
What to do next
- Register on the Jaggaer portal for tender documentation
- Submit tender response by May 25, 2026
- Review award criteria for strategy, technical expertise, commercial value, account management, and reporting outputs
Source document (simplified)
Tender
Industry Econometrics Model
- Rail Delivery Group UK4: Tender notice - Procurement Act 2023 - view information about notice types
Notice identifier: 2026/S 000-025963
Procurement identifier (OCID): ocds-h6vhtk-060d5d (view related notices)
Published 20 March 2026, 4:35pm
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Contents
Scope Submission Award criteria Other information Procedure Contracting authority
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Description
The Rail Delivery Group (RDG) are looking to appoint a partner to develop an independent and robust industry-wide econometric model to evaluate, optimise and understand the impact of revenue generating marketing investment across 14 TOCs including both DFTO and non-DFTO operators, and national activity delivered by RDG.
Total value (estimated)
- £8,000,000 excluding VAT
- £9,600,000 including VAT Above the relevant threshold
Contract dates (estimated)
- 5 October 2026 to 4 October 2030
- Possible extension to 4 October 2032
- 6 years Description of possible extension:
Term extension if required at buyer discretion.
Main procurement category
Services
CPV classifications
Support services for railway transport
Submission
Enquiry deadline
8 May 2026, 5:00pm
Submission type
Tenders
Tender submission deadline
25 May 2026, 12:00pm
Submission address and any special instructions
Documentation available on registration via
https://raildeliverygroup.tlb.app.jaggaer.com/go/44935218019D0BECF7AF
Tenders may be submitted electronically
Yes
Languages that may be used for submission
English
Award decision date (estimated)
17 August 2026
Award criteria
| Name | Type | Weighting |
| --- | --- | --- |
| Strategy | Quality | 25% |
| Technical Expertise | Quality | 25% |
| Commercial Value | Price | 25% |
| Account Management | Quality | 15% |
| Reporting Outputs | Quality | 10% |
Other information
Conflicts assessment prepared/revised
Yes
Procedure
Procedure type
Competitive flexible procedure
Special regime
Utilities
Competitive flexible procedure description
This tender is being conducted using a competitive flexible procedure and will comprise the following stages:
• Conditions of Participation
• Written Tender Response, comprising the Specific Considerations Proposal and responses to the questions
• Demonstration
• Best and Final Offer
Contracting authority
Rail Delivery Group
- Companies House: 08176197 1 Puddle Dock
London
EC4V 3DS
United Kingdom
Contact name: Sunil Chauhan
Telephone: 07551560994
Email: sunil.chauhan@raildeliverygroup.com
Region: UKI31 - Camden and City of London
Organisation type: Public authority - sub-central government
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