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ITC Issues Civil Penalties for Chocolate Milk Powder Violations

Favicon for www.regulations.gov Regs.gov: International Trade Commission
Filed November 18th, 2024
Detected March 18th, 2026
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Summary

The U.S. International Trade Commission has imposed civil penalties totaling $5.3 million against four companies for violating cease and desist orders related to chocolate milk powder imports. The enforcement proceeding has been terminated.

What changed

The U.S. International Trade Commission (ITC) has issued a notice announcing the imposition of civil penalties against four companies: Organic Ingredients Inc. ($1.8 million), New India Bazar Inc. ($1.6 million), Bharat Bazar Inc. ($200,000), and Coconut Hill Inc. ($1.7 million). These penalties, totaling $5.3 million, were assessed for violations of previously issued cease and desist orders (CDOs) related to the importation and sale of certain chocolate milk powder and packaging, infringing on U.S. Trademark Registration No. 4,206,026. The enforcement proceeding stemming from an original investigation initiated on December 1, 2020, is now terminated.

Regulated entities, particularly those involved in international trade and subject to ITC orders, should note the significant financial penalties imposed for non-compliance with CDOs. While this specific enforcement proceeding is terminated, the substantial fines underscore the ITC's commitment to enforcing its orders and protecting U.S. trademarks. Companies found in violation face considerable financial repercussions, and the ITC's actions serve as a strong deterrent against future non-compliance. No further actions are required by these specific respondents as the proceeding is terminated, but the underlying trademark infringement and violation of trade laws carry severe penalties.

Penalties

$1.8 million for Organic Ingredients Inc., $1.6 million for New India Bazar Inc., $200,000 for Bharat Bazar Inc., and $1.7 million for Coconut Hill Inc.

Source document (simplified)

Content

ACTION:

Notice.

SUMMARY:

Notice is hereby given that the U.S. International Trade Commission (“Commission”) has determined to impose civil penalties
for violating the Commission's cease and desist orders (“CDOs”) issued on November 18, 2024 against each of the following
four defaulting enforcement respondents as follows: $1.8 million for eighteen (18) days of violation assessed to Organic Ingredients
Inc. d/b/a Namaste Plaza Indian Super Market (“Organic Ingredients”) of San Diego, California; $1.6 million for sixteen (16)
days of violation assessed to New India Bazar Inc. d/b/a New India Bazar (“New India”) of San Jose, California; $200,000 for
two (2) days of violation assessed to Bharat Bazar Inc. (“Bharat Bazar”) of Union City, California; and $1.7 million for seventeen
(17) days of violation assessed to Coconut Hill Inc. d/b/a Coconut Hill (“Coconut Hill”) of Sunnyvale, California. The enforcement
proceeding is terminated.

FOR FURTHER INFORMATION CONTACT:

Panyin Hughes, Office of the General Counsel, U.S. International Trade Commission, 500 E Street SW, Washington, DC 20436,
telephone (202) 205-3042. Copies of non-confidential documents filed in connection with this investigation may be viewed on
the Commission's electronic docket (EDIS) at https://edis.usitc.gov. For help accessing EDIS, please email EDIS3Help@usitc.gov. General information concerning the Commission may also be obtained by accessing its internet server at https://www.usitc.gov. Hearing-impaired persons are advised that information on this matter can be obtained by contacting the Commission's TDD terminal
on (202) 205-1810.

SUPPLEMENTARY INFORMATION:

The Commission instituted the original investigation on December 1, 2020, based on a complaint filed on behalf of Meenaxi
Enterprise Inc. (“Meenaxi”) of Edison, New Jersey. 85 FR 77237-38 (Dec. 1, 2020). The complaint alleged violations of section
337 of the Tariff Act of 1930, 19 U.S.C. 1337, based upon the importation into the United States, the sale for importation,
and the sale within the United States after importation of certain chocolate milk powder and packaging thereof by reason of
infringement of U.S. Trademark Registration No. 4,206,026 (“the '026 mark”). The Commission's notice of investigation named
several respondents, including but not limited to Bharat Bazar; Coconut Hill; New India; and Organic Food d/b/a Namaste Plaza
Indian Super Market (“Organic Food”) of Fremont, California. Id. at 77237. The Office of Unfair Import Investigations (“OUII”) was also a party to the investigation. Id.

In the underlying investigation, all respondents were found in default. See Order No. 6 (Feb. 10, 2021), unreviewed by Comm'n Notice (Mar. 2, 2021); Order No. 23 (May 19, 2022), unreviewed by Comm'n Notice (Jun. 14, 2022). On May 24, 2021, Meenaxi moved for summary determination of violation of section 337 by the
respondents found in default by Order No. 6 and requested a general exclusion order (“GEO”). On December 1, 2021, the former
chief administrative law judge (“CALJ”) granted the motion as an initial determination (“ID”) (Order No. 15), but noted discrepancies
with respect to respondent Organic Food, calling into question whether that respondent was ever properly served with the complaint
and notice of investigation and with the former CALJ's order to show cause why the respondents should not be found in default,
Order No. 5 (Jan. 13, 2021). See Order No. 15 at 1, n.1. No petitions for review of the ID were filed. The Commission determined sua sponte to review Order No. 15 and ordered reconsideration of Order No. 6 as to Organic Food and/or any other respondents who may
not have been properly served with documents in the underlying investigation. See Comm'n Notice at 3 (Jan. 18, 2022). The Commission remanded the investigation to an ALJ for further proceedings. Id.

On remand, the current CALJ issued Order No. 18, granting Meenaxi's unopposed motion for leave to amend the complaint and
notice of investigation to (i) substitute Organic Food with proposed respondent Organic Ingredients; (ii) correct the address
of respondent New India; (iii) correct the address of respondent Bharat Bazar; and (iv) supplement the complaint with Exhibits
9-a, 9-b, and 9-c, concerning Organic Food and/or Organic Ingredients. Order No. 18 at 1-5 (Mar. 11, 2022), unreviewed by Comm'n Notice (Apr. 12, 2022); see also 87 FR 22940-41 (Apr. 18, 2022). Meenaxi also demonstrated that Bharat Bazar actually had been served with all of the documents
in the investigation (prior to remand) despite incorrectly spelling Bharat Bazar's address as being on “Niled Road” instead
of “Niles Road.” See Order No. 18 at 4.

The CALJ conducted remand proceedings as to Organic Ingredients and New India to respond to the amended complaint and notice
of investigation, and then ordered them to respond to an order to show cause why they should not be found in default. See Order No. 19 (Mar. 11, 2022); Order No. 21 at 2-3 (May 3, 2022). On May 19, 2022, the CALJ issued an ID finding Organic Ingredients
and New India in default. Order No. 23 (May 19, 2022), unreviewed by Comm'n Notice (June 14, 2022). Accordingly, the Commission

  found all respondents in default (collectively with the respondents previously found in default, the “Defaulting Respondents”).

Subsequently, on June 15, 2022, following the remand determination of default, Meenaxi again moved for summary determination
of violation by the Defaulting Respondents and requested a GEO. On July 6, 2022, OUII filed a response supporting the motion.

On August 3, 2022, the CALJ issued a remand ID (“RID”) (Order No. 27), granting the second motion for summary determination
and finding a violation of section 337 with respect to the '026 mark. The RID found that all Defaulting Respondents met the
importation requirement and that Meenaxi satisfied the domestic industry requirement. See 19 U.S.C. 1337(a)(1)-(3). No party petitioned for review of the ID.

On September 19, 2022, the Commission determined not to review the RID. See 87 FR 58130-32 (Sept. 23, 2022). On November 15, 2022, the Commission issued a final determination finding a violation, issuing
a GEO prohibiting the unlicensed importation of chocolate milk powder and packaging thereof that infringe the '026 mark, and
terminating the investigation. See 87 FR 70864-66 (Nov. 21, 2022). The GEO prohibits the unlicensed importation of “chocolate milk powder in consumer-sized container
with the Bournvita label.” Id. That same day, the Commission issued an opinion explaining the basis for its final determination.

On November 9, 2023, the Commission determined to institute an enforcement proceeding (“Enforcement I”) under Commission Rule
210.75 to investigate alleged violations of the GEO by four respondents: (1) Organic Ingredients; (2) New India; (3) Bharat
Bazar; and (4) Coconut Hill (collectively the “Enforcement Respondents”). See 88 FR 78786-87 (Nov. 16, 2023); 89 FR 15220 (Mar. 1, 2024). OUII was also named as a party. Id.

On January 10, 2024, the presiding ALJ issued an order directing the Enforcement Respondents to show cause why they should
not be found in default and why judgment should not be rendered against them for failing to respond to the enforcement complaint
and notice of investigation. See Enforcement I, Order No. 6 (Jan. 10, 2024). Enforcement I, Order No. 6, directed the Enforcement Respondents to make any showing
of good cause by no later than February 2, 2024. Id. at 3. No party responded to Order No. 6. See Enforcement I, Order No. 8 at 1 (Feb. 13, 2024).

On March 14, 2024, the Commission determined that the four Enforcement Respondents were in default. See Order No. 8 (Feb. 13, 2024), unreviewed by Comm'n Notice (Mar. 14, 2024). On March 15, 2024, Meenaxi filed a motion requesting summary determination of violation of
the GEO and the issuance of CDOs against the four Enforcement Respondents. See Enforcement I, Initial Determination (“EID-1”) at 5.

On August 16, 2024, the ALJ granted Meenaxi's motion and recommended issuance of CDOs. See Enforcement I, Order No. 9 (Aug. 16, 2024). On November 18, 2024, the Commission issued a final determination finding that
all four Enforcement Respondents had violated the GEO and issued CDOs against each of the four Enforcement Respondents. 89
FR 92,722-723 (Nov. 22, 2024).

On February 24, 2025, Meenaxi filed a complaint requesting that the Commission institute a second enforcement proceeding to
investigate alleged violations of the GEO and CDOs by the same four Enforcement Respondents: (1) Organic Ingredients; (2)
New India; (3) Bharat Bazar; and (4) Coconut Hill Inc. See EID at 5. On March 26, 2025, the Commission determined to institute an enforcement proceeding under Commission Rule 210.75
to investigate alleged violations of the GEO and CDOs by the four Enforcement Respondents. See 90 FR 14,381-382 (Apr. 1, 2025). OUII is also named as a party. Id. Meenaxi filed proof that the notice and enforcement complaint were served on each of the four Enforcement Respondents. See July 29, 2025 Letter from Anil Gandhi to Secretary Barton, EDIS Doc. ID 857933.

On May 9, 2025, the ALJ issued an order directing the Enforcement Respondents to show cause why they should not be found in
default and why judgment should not be rendered against them for failing to respond to the second enforcement complaint and
notice of investigation. Enforcement II, Order No. 5 (May 9, 2025). Order No. 5 directed the Enforcement Respondents to make
any showing of good cause by no later than June 13, 2025. Id. at 3. No party responded to Order No. 5, the show-cause order. Meenaxi filed proof that Order No. 5 was served on each of
the four Enforcement Respondents. See May 19, 2025 Letter from Anil Gandhi to Secretary Barton, EDIS Doc. ID 851448, 851447. On July 15, 2025, the Commission determined
that the four Enforcement Respondents were in default. Order No. 6 (June 16, 2025), unreviewed by Comm'n Notice (July 15, 2025). Meenaxi filed proof that Order No. 6 was served on each of the four Enforcement Respondents. See July 29, 2025 Letter from Anil Gandhi to Secretary Barton, EDIS Doc. ID 857933.

On July 10, 2025, Meenaxi filed a motion for summary determination of violation of the GEO and CDOs by the four Enforcement
Respondents and requested issuance of civil penalties against the four Enforcement Respondents. See EID at 6. Meenaxi argued that the Enforcement Respondents have violated the Commission's GEO and CDOs by continuing to import,
sell for importation, advertise, market, distribute, offer to sell, and sell the “Bournvita” products that infringe the '026
mark. EID at 18.

On December 15, 2025, the presiding ALJ issued the subject EID (Order No. 9), granting Meenaxi's motion and recommending issuance
of the requested civil penalties. The ALJ concluded that the unrebutted evidence demonstrates that the Enforcement Respondents
have imported and/or sold after importation chocolate milk powder products bearing the “Bournvita” label in violation of the
GEO and CDOs. The ALJ recommended that the Commission issue civil penalties against the four defaulting enforcement respondents.
No party filed a petition seeking review of EID.

On January 27, 2026, the Commission determined not to review the EID and requested briefing on the recommended remedy. 81
FR 4108-110 (Jan. 30, 2026).

Having examined the record in this enforcement proceeding, including the EID/RD and the parties' submissions, the Commission
has determined to impose a penalty of $100,000, the maximum available in this investigation, for each day that each of the
four defaulting Enforcement Respondents violated the respective CDOs. The resulting penalties are as follows: $1.8 million
for eighteen (18) days of violation assessed to Organic Ingredients; $1.6 million for sixteen (16) days of violation assessed
to New India; $200,000 for two (2) days of violation assessed to Bharat Bazar; and $1.7 million for seventeen (17) days of
violation assessed to Coconut Hill. The enforcement proceeding is hereby terminated.

The Commission's vote on this determination took place on March 16, 2026.

The authority for the Commission's determination is contained in section 337 of the Tariff Act of 1930, as amended (19 U.S.C.
1337), and in part 210 of the Commission's Rules of Practice and Procedure (19 CFR part 210).

By order of the Commission.

Issued: March 16, 2026. Lisa Barton, Secretary to the Commission. [FR Doc. 2026-05310 Filed 3-17-26; 8:45 am] BILLING CODE 7020-02-P

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Classification

Agency
ITC
Filed
November 18th, 2024
Instrument
Enforcement
Legal weight
Binding
Stage
Final
Change scope
Substantive

Who this affects

Applies to
Importers and exporters Manufacturers
Geographic scope
National (US)

Taxonomy

Primary area
International Trade
Operational domain
Compliance
Topics
Intellectual Property Consumer Protection

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