Lowest Unit Charge Guidance for Political Candidates

The FCC Media Bureau issued guidance on lowest unit charge requirements, which mandate that broadcast stations offer legally qualified candidates for federal office the lowest unit rate available to commercial advertisers during specified election windows. The guidance (DA-26-300) clarifies that all authorized campaign committees are entitled to these rates, not just candidate campaigns themselves.

Broadcasters should review this guidance to ensure existing rate card practices comply with lowest unit charge requirements during the 45-day primary and 60-day general election windows. While the guidance does not impose new obligations, it restates existing FCC requirements and may be cited in enforcement proceedings if violations are found. Broadcasters should maintain documentation of rate offerings and ensure staff are trained on these obligations.