IMDA Launches AI Bootcamp for Enterprises

Singapore IMDA Press Releases

Published March 20th, 2026

Detected March 27th, 2026

Summary

The Infocomm Media Development Authority (IMDA) has launched the Digital Leaders Accelerator Bootcamp (DLAB) to drive AI adoption among local enterprises. The program aims to support 2,000 leaders in implementing AI projects and developing digital roadmaps over the next three years.

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What changed

The Infocomm Media Development Authority (IMDA) has launched the Digital Leaders Accelerator Bootcamp (DLAB) as part of the National AI Impact Programme. This initiative, targeted at business leaders of digitally progressive enterprises, aims to build AI know-how through practical AI projects addressing real business challenges. The program is designed to equip participants with technical expertise and organizational readiness for AI transformation, contributing to IMDA's goal of supporting 2,000 Digital Leaders across various sectors over the next three years.

Participating enterprises will work with consulting firms like Boston Consulting Group and EY-Parthenon to develop actionable digital roadmaps. The bootcamp will provide hands-on coaching in strategy planning and project development, focusing on identifying high-impact use cases, reviewing workflows, and implementing AI solutions. Upon completion, leaders will gain confidence in deploying AI, understand critical topics such as data management and cybersecurity, and develop roadmaps with measurable business outcomes to guide their AI transformation journey.

What to do next

Encourage business leaders to enroll in the Digital Leaders Accelerator Bootcamp (DLAB).
Develop actionable digital roadmaps for AI adoption.
Implement practical AI projects to address business challenges and build AI confidence.

Source document (simplified)

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IMDA Launches AI Bootcamp for Enterprises to Implement AI Confidence Projects, Develop Digital Roadmaps, and Build Sustainable Capabilities

IMDA Launches AI Bootcamp for Enterprises to Implement AI Confidence Projects, Develop Digital Roadmaps, and Build Sustainable Capabilities

20 MAR 2026 | 4 mins read
Digital Leaders Accelerator Bootcamp is rolled out in partnership with global consulting firms to drive AI transformation among local enterprises

SINGAPORE – 20 MAR 2026

To drive AI adoption among local enterprises seeking to transform their businesses, the Infocomm Media Development Authority (IMDA) today rolled out the new Digital Leaders Accelerator Bootcamp (DLAB) as part of the National AI Impact Programme 1. This was announced by Mrs Josephine Teo, Minister for Digital Development and Information, at the IMDA DLAB Launch Reception 2026 today. DLAB builds on the Digital Leaders Programme 2 (DLP), which has been offered by IMDA since 2021.
Targeted at business leaders of digitally progressive enterprises, also known as Digital Leaders 3, each bootcamp is a modular, hands-on programme that will run multiple times a year. Participating enterprises will build AI know-how by implementing practical AI projects that address real business challenges and create immediate value. Doing so helps build confidence to scale AI usage across their businesses. They can also expect to leave the bootcamp with an actionable digital roadmap to guide their AI adoption.
DLAB represents a shift in how enterprises are supported in adopting AI, recognising that successful implementation requires both technical expertise and organisational readiness. Unlike traditional technology-focused programmes, DLAB equips participating enterprises with capabilities, practical tools and methodologies across AI transformation and digital change management needed to implement AI across teams, processes and operations. This programme contributes to IMDA’s goal of supporting 2,000 Digital Leaders, across different sectors to harness AI 4 over the next three years.

From Business Problems to Actionable Digital Roadmaps for Sustained Transformation

As a start, IMDA will collaborate with two global consulting firms, Boston Consulting Group and EY-Parthenon, to run the bootcamps, combining local market insights with global AI transformation experience.
The bootcamp offers a practical field guide for participating enterprises to help kickstart their AI transformation. They will receive hands-on coaching from experienced practitioners through strategy planning workshops and project development sessions to identify high-impact use cases, review digital workflows, and implement viable AI solutions to tackle business challenges such as rising costs and productivity pressures.
Upon completing DLAB, these enterprises will gain greater confidence and practical experience in deploying AI within their organisations. They will also acquire an understanding of critical topics covering business process redesign, cost-benefit analysis, data management, infrastructure, and better appreciation of AI tools, AI applications and cybersecurity, as well as develop an actionable digital roadmap with measurable business outcomes to guide the next phase of their AI transformation journey.
Over the course of the bootcamp, Digital Leaders will work through four key stages with IMDA and its DLAB partners:

Identifying High-Impact Opportunities

Enterprises will identify their priority business challenges and define a clear problem statement with measurable goals.
- Designing the Right AI Solutions
Enterprises will assess possible digital approaches and tech tools, evaluate costs and benefits, and develop an implementation plan.
- Delivering Early-Value AI Solutions
With guidance from trusted tech experts, enterprises will develop and test small-scale, viable AI solutions using accessible digital tools and data to deliver AI confidence projects. These projects can be implemented in under three months to demonstrate the early value of AI before enterprises scale up deployment.
- Committing to Digital Transformation
Enterprises will develop an implementation roadmap with clear milestones and performance indicators to scale AI adoption and guide their AI transformation journey. This process includes identifying the core digital competencies required and engaging in structured discussions with IMDA to explore tailored support options for establishing in-house digital teams.

Inaugural DLAB session and Future Runs

Beginning on 26 March, the inaugural run of the bootcamp will be conducted by EY-Parthenon. Boston Consulting Group will commence their DLAB runs from the second quarter of this year. IMDA will progressively onboard new industry partners to expand the programme and support more enterprises across different sectors.
Please refer to Annex A (183.71KB) for details on the respective partnerships and partners’ quotes for reporting.

Issued by Infocomm Media Development Authority

About Infocomm Media Development Authority

IMDA leads Singapore’s digital transformation by developing a vibrant digital economy and an inclusive digital society. As Architects of Singapore’s Digital Future, we foster growth in Infocomm Technology and Media sectors in concert with progressive regulations, harnessing frontier technologies, and developing local talent and digital infrastructure ecosystems to establish Singapore as a digital metropolis.

For more news and information, visit www.imda.gov.sg or follow IMDA on LinkedIn (IMDAsg), Facebook (IMDAsg) and Instagram (@imdasg).

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Manager
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IMDA
Email: media@imda.gov.sg