BE BESAGE.AI Intent to Use Trademark Application

ChangeBridge: Trademarks - Technology Services (Class 042)

Published January 8th, 2025

Detected April 1st, 2026

Summary

The USPTO received an Intent to Use trademark application TM98946090 for 'BE BESAGE.AI' covering Class 042 technology services including AI-powered coaching software, SaaS, and AIAAS platforms. The applicant filed on January 8, 2025, seeking protection for software and services related to leadership, life, career, parenting, and personal development coaching.

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What changed

The USPTO published trademark application TM98946090 for 'BE BESAGE.AI' filed by a technology company seeking to register a mark for AI-powered coaching services. The application covers Software as a Service (SaaS), AI as a Service (AIAAS), and mobile application development in the coaching and personal development field under International Class 042. The filing is an Intent to Use application, indicating the applicant plans to use the mark in commerce by March 31, 2026.

For companies developing similar AI-powered coaching or personal development platforms, this filing serves as notice to avoid potential trademark conflicts. Businesses should conduct clearance searches before adopting similar marks and consider filing oppositions if they believe the mark is confusingly similar to existing trademarks. The publication stage typically triggers a 30-day opposition period following publication in the Official Gazette.

Source document (simplified)

← USPTO Trademark Applications

BE BESAGE.AI

Intent to Use TM98946090 Kind: intenttouse Mar 31, 2026

Abstract

Providing temporary use of on-line non-downloadable software and applications using artificial intelligence (AI) for leadership coaching, life coaching, career coaching, parenting coaching, coaching in the field of personal development; Design and development of software in the field of mobile applications used in the field of leadership coaching, career coaching, parenting coaching, and coaching in the field of personal development; Providing a website featuring non-downloadable software using artificial intelligence (AI) for leadership coaching, life coaching, career coaching, parenting coaching, coaching in the field of personal development; Artificial intelligence as a service (AIAAS) services featuring software using artificial intelligence (AI) for leadership coaching, life coaching, career coaching, parenting coaching, coaching in the field of personal development; Software as a service (SAAS) services featuring software using artificial intelligence (AI) for leadership coaching, life coaching, career coaching, parenting coaching, and coaching in the field of personal development; Computer software development in the field of mobile web applications used in the field of leadership coaching, career coaching, parenting coaching, and coaching in the field of personal development