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Routine Notice Added Final

PLUXEE Trademark Application Published for Opposition

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Published March 20th, 2026
Detected March 25th, 2026
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Summary

The USPTO has published the trademark application for PLUXEE for opposition. The application covers a wide range of services including financial services, food and beverage services, and software development related to payments and loyalty programs. The publication marks a step in the trademark registration process, allowing third parties to oppose the mark.

What changed

The United States Patent and Trademark Office (USPTO) has published the trademark application for "PLUXEE" (TM79443269) for opposition. This publication indicates that the application has passed initial examination and is now open for a period during which third parties may file an opposition if they believe the mark would cause them harm. The application covers a broad spectrum of services, including health and fitness training, educational services, software development for secure payments and loyalty programs, food and beverage services, and financial services such as issuing payment instruments and providing financial information.

This publication is a procedural step in the trademark registration process and does not impose new compliance obligations on regulated entities. However, businesses operating in the financial services, software, food and beverage, or health and fitness sectors should be aware of this new trademark application. Companies that may be impacted by the PLUXEE mark, particularly those with similar branding or services, should monitor the opposition period, which typically lasts 30 days from the publication date, and consider filing an opposition if grounds exist. Failure to act within the opposition period may result in the trademark being registered without further challenge.

Source document (simplified)

← USPTO Trademark Applications

PLUXEE

Published for Opposition TM79443269 Kind: published Mar 20, 2026

Abstract

Sports club services [health and fitness training]; fitness classes; personal trainer services [fitness training]; services for subscription to sports facilities; sporting activities; cultural activities; coaching [training]; education; training; educational support services for people with individual needs; teaching of meditation practices; provision of recreational facilities; provision of sports facilities; vocational guidance [education or training advice]; booking of seats for shows; ticket agency services [entertainment]; organizing and conducting eco-tourism and green experiences (entertainment); yoga classes; organization and conducting of entertainment events; organization and conducting of sporting events; party planning [entertainment].; Design, development, maintenance and updating of computer software applications for secure payment of commercial transactions; design, development, maintenance and updating of mobile software applications for secure payment of commercial transactions; design, development, maintenance and updating of computer software for use with mobile payments; design, development, maintenance and updating of downloadable software enabling the processing of payments and transfers of electronic funds via credit cards, debit cards, prepaid cards, wireless wallets, mobile wallets, electronic wallets, electronic purses, electronic checks and electronic, mobile and online payments; design, development, maintenance and updating of software for the development, management and communication of loyalty and incentive schemes for employees, suppliers, customers and consumers; developing computer platforms for online payment; developing e-commerce computer platforms in the context of loyalty and incentive schemes for employees, suppliers, customers and consumers; design, development, maintenance and updating of computer software, software applications and mobile software applications for obtaining and/or using downloadable mobile coupons, digital coupons, gift cards, purchase vouchers, discount vouchers; design, development, maintenance and updating of computer software, software applications and mobile software applications for obtaining commercial information, promotional information and advertising information; design, development, maintenance and updating of downloadable electronic publications [catalogs] [electronic files] in the context of loyalty and incentive schemes for employees, suppliers, customers and consumers; user authentication services using technology for e-commerce transactions; electronic monitoring of credit card transactions for the detection of fraud via the Internet.; Services for providing food and beverages; restaurant services; catering services; bar services; café services; cafeteria services; self-service restaurant services; snack bar services; take-away food and beverage services; home chef services; information and advice with respect to meal preparation; culinary sculpture; rental of meeting rooms; rental of chairs, tables, table linen and glassware; rental of lighting apparatus; rental of drinking water dispensers; rental of portable cloakrooms; rental of tents; temporary accommodation reservation; holiday camp services [lodging]; tourist home services; day-care centers.; Issuing paper, cardboard or paperless means of payment; financial compensation; financial services, namely reimbursement of payments made via paper, cardboard or paperless means of payment; issuing tokens of value; issuance of gift cards (financial services); issuance of prepaid cards; issuance of gift checks; issuance of paperless payment documenta via websites or mobile applications; issuance of credit cards; issuance of debit cards; issuance of travelers' checks; providing financial information via websites or mobile applications; payment services by means of e-wallets; processing of credit card payments; processing of debit card payments; electronic transfer of funds; online secure payment services; ...

Filing Date

2025-10-22

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Classification

Agency
USPTO
Published
March 20th, 2026
Instrument
Notice
Legal weight
Non-binding
Stage
Final
Change scope
Minor
Document ID
TM79443269

Who this affects

Applies to
Consumers Employers Retailers
Industry sector
5221 Commercial Banking 5112 Software & Technology 4453 Cannabis
Activity scope
Payment Processing Loyalty Programs Trademark Registration
Geographic scope
United States US

Taxonomy

Primary area
Financial Services
Operational domain
Legal
Topics
Consumer Protection Intellectual Property

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