Algorithmic Pricing Transparency Act

LegiScan Illinois

Published December 17th, 2025

Detected March 31st, 2026

Summary

Illinois House Bill 4248 proposes the Algorithmic Pricing Transparency Act, requiring sellers using online platforms to disclose when prices are generated through surveillance pricing. The bill would mandate consumer opt-out rights and require covered entities to provide non-personalized baseline prices. Violations would constitute unlawful practices under the Illinois Consumer Fraud and Deceptive Business Practices Act.

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What changed

Illinois HB4248 proposes the Algorithmic Pricing Transparency Act, which would impose new disclosure and operational requirements on any person or entity selling goods or services through online platforms to Illinois consumers. The bill specifically requires clear and conspicuous disclosure when prices are generated using surveillance pricing, mandates that consumers be provided an option to opt out of such pricing, and requires covered entities to offer a non-personalized baseline price. The bill prohibits using specified personal information to generate algorithmic pricing. Violations would be treated as unlawful practices under the Consumer Fraud and Deceptive Business Practices Act.

Regulated entities selling through online platforms to Illinois consumers should monitor this legislation as it progresses through the General Assembly. If enacted, covered entities would have one year from enactment to come into compliance. Businesses should audit their pricing systems to determine whether surveillance pricing is used, prepare disclosure mechanisms, establish consumer opt-out procedures, and develop non-personalized baseline pricing options. The bill's passage would create potential exposure to enforcement actions under the Consumer Fraud Act for violations.

What to do next

Audit online platform pricing systems to determine whether surveillance pricing is used
Prepare clear and conspicuous disclosure mechanisms for surveillance pricing
Develop consumer opt-out procedures and non-personalized baseline pricing options

Penalties

Violations constitute unlawful practices under the Illinois Consumer Fraud and Deceptive Business Practices Act

Source document (simplified)

IL HB4248 | 2025-2026 | 104th General Assembly

Illinois House Bill 4248

IL State Legislature page for HB4248
- Summary
- Sponsors
- Texts
- Votes
- Research
- Comments
- Track

Status

Sponsorship: Partisan Bill (Democrat 17)
Status: Introduced on December 17 2025 - 25% progression
Action: 2026-03-30 - Added Co-Sponsor Rep. La Shawn K. Ford
Text: Latest bill text (Introduced) [HTML]

Summary

Creates the Algorithmic Pricing Transparency Act. Provides that any person or entity that sells or offers to sell goods or services through an online platform to consumers in this State shall provide a clear and conspicuous disclosure if the price displayed to a consumer is generated using surveillance pricing. Provides that a consumer may opt out of surveillance pricing and a covered entity shall provide the consumer with a non-personalized baseline price for the goods or services. Prohibits a covered entity from using specified personal information to generate algorithmic pricing. Provides that a violation of the Act is an unlawful practice under the Consumer Fraud and Deceptive Business Practices Act. Amends the Consumer Fraud and Deceptive Business Practices Act to make a conforming change. Effective one year after becoming law.
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Title

ALGORITHMIC PRICE TRANSPARENCY

History

| Date | Chamber | Action |
| --- | --- | --- |
| 2026-03-30 | House | Added Co-Sponsor Rep. La Shawn K. Ford |
| 2026-03-25 | House | Placed on Calendar 2nd Reading - Short Debate |
| 2026-03-24 | House | House Committee Amendment No. 1 Tabled |
| 2026-03-24 | House | Do Pass / Short Debate Consumer Protection Committee; 006-003-000 |
| 2026-03-24 | House | Added Chief Co-Sponsor Rep. Nabeela Syed |
| 2026-03-24 | House | Remove Chief Co-Sponsor Rep. Harry Benton |
| 2026-03-24 | House | House Committee Amendment No. 1 Referred to Rules Committee |
| 2026-03-24 | House | House Committee Amendment No. 1 Filed with Clerk by Rep. Maura Hirschauer |
| 2026-03-09 | House | Added Co-Sponsor Rep. Laura Faver Dias |
| 2026-02-18 | House | Added Co-Sponsor Rep. Elizabeth "Lisa" Hernandez |
| 2026-02-17 | House | Assigned to Consumer Protection Committee |
| 2026-02-02 | House | Added Chief Co-Sponsor Rep. Kam Buckner |
| 2026-02-02 | House | Chief Sponsor Changed to Rep. Maura Hirschauer |
| 2026-01-22 | House | Added Co-Sponsor Rep. Aarón M. Ortíz |
| 2026-01-15 | House | Added Co-Sponsor Rep. Dagmara Avelar |
| 2026-01-15 | House | Added Co-Sponsor Rep. Joyce Mason |
| 2026-01-14 | House | Referred to Rules Committee |
| 2026-01-14 | House | First Reading |
| 2026-01-14 | House | Added Co-Sponsor Rep. Jaime M. Andrade, Jr. |
| 2026-01-14 | House | Added Co-Sponsor Rep. Martha Deuter |
| 2026-01-14 | House | Added Co-Sponsor Rep. Nicolle Grasse |
| 2026-01-14 | House | Added Co-Sponsor Rep. Michelle Mussman |
| 2026-01-14 | House | Added Chief Co-Sponsor Rep. Michael Crawford |
| 2026-01-13 | House | Added Co-Sponsor Rep. Robyn Gabel |
| 2026-01-12 | House | Added Chief Co-Sponsor Rep. Mary Beth Canty |
| 2026-01-12 | House | Added Chief Co-Sponsor Rep. Harry Benton |
| 2026-01-12 | House | Added Co-Sponsor Rep. Suzanne M. Ness |
| 2025-12-17 | House | Filed with the Clerk by Rep. Kam Buckner |

Code Citations

| Chapter | Article | Section | Citation Type | Statute Text |
| --- | --- | --- | --- | --- |
| 815 | 505 | 2MMMM | New Code | See Bill Text |

Illinois State Sources

| Type | Source |
| --- | --- |
| Summary | https://www.ilga.gov/Legislation/BillStatus?DocNum=4248&GAID=18&DocTypeID=HB&SessionID=114&GA=104 |
| Text | https://www.ilga.gov/Legislation/BillStatus/FullText?LegDocId=206068&DocName=10400HB4248&DocNum=4248&DocTypeID=HB&LegID=164720&GAID=18&SessionID=114&SpecSess=&Session= |
| Amendment | https://www.ilga.gov/Legislation/BillStatus/FullText?LegDocId=210014&DocName=10400HB4248ham001&DocNum=4248&DocTypeID=HB&LegID=164720&GAID=18&SessionID=114&SpecSess=&Session= |

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