SB3263 - Hawaii Student-Athletes' Name, Image, and Likeness Rights
Summary
Hawaii Senate Bill SB3263 establishes that University of Hawaii student-athletes may engage in name, image, and likeness (NIL) activities for compensation. The University must adopt compliant NIL policies consistent with federal law, NCAA rules, and Title IX, and must provide independent advisors to student-athletes. The bill establishes transparency and accountability requirements and provides protections for athletes entering NIL agreements. The legislation sunsets on June 30, 2030.
What changed
SB3263 grants student-athletes at the University of Hawaii the right to monetize their name, image, and likeness for compensation. The University of Hawaii must develop and implement policies governing institutional NIL agreements and related activities, consistent with NCAA rules and federal Title IX requirements.
For affected parties, the bill creates new compliance obligations for the University of Hawaii athletics department and provides student-athletes with independent advisors and enhanced protections when negotiating NIL agreements. Student-athletes should be aware of their new rights and the resources available through University-provided independent advisors.
What to do next
- Monitor University of Hawaii NIL policy developments
- Ensure institutional NIL agreements comply with NCAA rules and Title IX
- Coordinate with University-provided independent advisors for student-athlete NIL activities
Source document (simplified)
ChangeBridge / Hawaii / SB3263 Passed SB3263 Senate Bill Passed 2026-03-10
Relating To The University Of Hawaii.
Affirms student-athletes' rights to engage in name, image, and likeness activities for compensation. Requires the University of Hawaii to adopt policies governing institutional name, image, and likeness agreements and other aspects of name, image, and likeness activity consistent with federal law, rules by an intercollegiate athletics governing body such as the National Collegiate Athletic Association, and Title IX. Requires the University to provide independent advisors to student-athletes. Establishes certain transparency and accountability requirements in the administration of institutional name, image, and likeness activities. Provides protections and educational support for student-athletes who enter into name, image, and likeness agreements. Sunsets 6/30/2030. Effective 7/1/3000. (HD2)
Bill Details
State Hawaii
Session 2026 Regular Session
Chamber Senate
Official Source www.capitol.hawaii.gov/session/measure_ind...
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Sponsors
Donna Kim (Sen - D) Stanley Chang (Sen - D) Kurt Fevella (Sen - R) Karl Rhoads (Sen - D) Angus McKelvey (Sen - D) Joy San Buenaventura (Sen - D) Glenn Wakai (Sen - D)
Action History
2026-04-07 H The committee on FIN recommend that the measure be PASSED, WITH AMENDMENTS. The votes were as follows: 15 Ayes: Representative(s) Todd, Takenouchi, Hartsfield, Hussey, Keohokapu-Lee Loy, Kitagawa, Kusch, Lee, M., Miyake, Perruso, Templo, Yamashita, Alcos, Gedeon; Ayes with reservations: Representative(s) Reyes Oda; Noes: none; and 1 Excused: Representative(s) Morikawa. 2026-04-02 H Bill scheduled for decision making on Tuesday, 04-07-26 10:10AM in conference room 308 VIA VIDEOCONFERENCE. 2026-04-02 H The committee(s) on FIN recommend(s) that the measure be deferred until 04-07-26. 2026-03-31 H Bill scheduled to be heard by FIN on Thursday, 04-02-26 2:00PM in House conference room 308 VIA VIDEOCONFERENCE. 2026-03-30 H Report adopted; referred to the committee(s) on FIN as amended in HD 2 with Representative(s) Reyes Oda, Shimizu voting aye with reservations; Representative(s) Garcia, Pierick voting no (2) and Representative(s) Cochran, Lowen, Perruso, Quinlan excused (4). 2026-03-30 H Reported from CPC (Stand. Com. Rep. No. 1533-26) as amended in HD 2, recommending referral to FIN. 2026-03-25 H The committee on CPC recommend that the measure be PASSED, WITH AMENDMENTS. The votes were as follows: 10 Ayes: Representative(s) Matayoshi, Grandinetti, Chun, Ilagan, Ichiyama, Kong, Lowen, Marten, Tam; Ayes with reservations: Representative(s) Iwamoto; 1 Noes: Representative(s) Pierick; and Excused: none. 2026-03-23 H Bill scheduled to be heard by CPC on Wednesday, 03-25-26 2:00PM in House conference room 329 VIA VIDEOCONFERENCE. 2026-03-20 H Passed Second Reading as amended in HD 1 and referred to the committee(s) on CPC with Representative(s) Reyes Oda, Shimizu voting aye with reservations; Representative(s) Garcia, Pierick voting no (2) and Representative(s) Quinlan excused (1). 2026-03-20 H Reported from HED (Stand. Com. Rep. No. 1268-26) as amended in HD 1, recommending passage on Second Reading and referral to CPC. 2026-03-18 H The committee on HED recommend that the measure be PASSED, WITH AMENDMENTS. The votes were as follows: 9 Ayes: Representative(s) Garrett, Amato, Evslin, Kila, La Chica, Olds, Woodson, Muraoka, Souza; Ayes with reservations: none; Noes: none; and 1 Excused: Representative(s) Kapela. 2026-03-12 H Bill scheduled to be heard by HED on Wednesday, 03-18-26 2:30PM in House conference room 309 VIA VIDEOCONFERENCE. 2026-03-12 H Referred to HED, CPC, FIN, referral sheet 17 2026-03-12 H Pass First Reading 2026-03-10 H Received from Senate (Sen. Com. No. 397) in amended form (SD 2). 2026-03-10 S Report Adopted; Passed Third Reading, as amended (SD 2). Ayes, 24; Aye(s) with reservations: none. Noes, 1 (Senator(s) Wakai). Excused, 0 (none). Transmitted to House. 2026-03-06 S 48 Hrs. Notice 03-10-26. 2026-03-06 S Reported from WAM/CPN (Stand. Com. Rep. No. 3017) with recommendation of passage on Third Reading, as amended (SD 2). 2026-03-03 S The committee(s) on WAM recommend(s) that the measure be PASSED, WITH AMENDMENTS. The votes in WAM were as follows: 12 Aye(s): Senator(s) Dela Cruz, Moriwaki, DeCoite, Elefante, Hashimoto, Inouye, Kanuha, Kidani, Kim, Lee, C., Richards, Wakai; Aye(s) with reservations: none ; 0 No(es): none; and 1 Excused: Senator(s) Fevella. 2026-03-03 S The committee(s) on CPN recommend(s) that the measure be PASSED, WITH AMENDMENTS. The votes in CPN were as follows: 4 Aye(s): Senator(s) Keohokalole, Fukunaga, Lamosao, McKelvey; Aye(s) with reservations: none ; 0 No(es): none; and 1 Excused: Senator(s) Awa. 2026-02-27 S The committee(s) on WAM/CPN will hold a public decision making on 03-03-26 10:16AM; Conference Room 211 & Videoconference. 2026-02-19 S Report adopted; Passed Second Reading, as amended (SD 1) and referred to WAM/CPN. 2026-02-19 S Reported from EDU/EDT (Stand. Com. Rep. No. 2475) with recommendation of passage on Second Reading, as amended (SD 1) and referral to WAM/CPN. 2026-02-11 S The committee(s) on EDU recommend(s) that the measure be PASSED, WITH AMENDMENTS. The votes in EDU were as follows: 4 Aye(s): Senator(s) Kim, Kidani, Hashimoto, DeCorte; Aye(s) with reservations: none ; 0 No(es): none; and 1 Excused: Senator(s) Fukunaga. 2026-02-11 S The committee(s) on EDT recommend(s) that the measure be PASSED, WITH AMENDMENTS. The votes in EDT were as follows: 4 Aye(s): Senator(s) DeCoite, Kim, Fevella; Aye(s) with reservations: Senator(s) Wakai ; 0 No(es): none; and 1 Excused: Senator(s) Fukunaga. 2026-02-06 S The committee(s) on EDU/EDT has scheduled a public hearing on 02-11-26 1:10PM; CR 229 & Videoconference. 2026-02-02 S Referred to EDU/EDT, WAM/CPN. 2026-01-28 S Passed First Reading. 2026-01-28 S Introduced.
Votes
2026-02-11 Senate Education: Passed, With Amendments Yea: 4 Nay: 0 2026-02-11 Senate Economic Development and Technology: Passed, With Amendments Yea: 4 Nay: 0 2026-03-03 Senate Ways and Means: Passed, With Amendments Yea: 12 Nay: 0 2026-03-03 Senate Commerce and Consumer Protection: Passed, With Amendments Yea: 4 Nay: 0
Committee Referrals
2026-02-02 S Education 2026-02-19 S Ways and Means 2026-03-12 H Higher Education 2026-03-20 H Consumer Protection & Commerce 2026-03-30 H Finance
Bill Text Versions
2026-01-27 Introduced 2026-02-19 Amended 2026-03-06 Amended 2026-03-19 Amended 2026-03-27 Amended
Subjects
UH Student-Athletes Compensation NIL Policies Protections Educational Support ($) Independent Advisors Legislative data powered by LegiScan (CC BY 4.0)
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