Surveillance Pricing Consumer Protection
Summary
California Assembly Bill AB2564 regarding surveillance pricing consumer protection was passed by the legislature. The bill adds Part 5.6 (commencing with Section 7200) to Division 4 of the California Civil Code, establishing new consumer protections related to surveillance pricing practices. The legislation targets algorithmic and automated pricing systems that may collect consumer data and affect pricing.
What changed
California enacted AB2564, a consumer protection bill specifically addressing surveillance pricing practices. The bill adds a new Part 5.6 to the California Civil Code (beginning with Section 7200), creating regulatory requirements for businesses that use algorithmic pricing systems that collect and process consumer information to determine individual prices.
Businesses operating in California that employ surveillance pricing technologies, including retailers, e-commerce platforms, and technology companies, must ensure compliance with the new Civil Code requirements. The bill grants enforcement authority to the California Attorney General, and violations may result in civil penalties under the consumer protection framework.
What to do next
- Identify any surveillance pricing or algorithmic pricing systems used in California consumer transactions
- Ensure compliance with new Part 5.6 requirements added to California Civil Code
- Review and update pricing transparency practices to meet new consumer protection standards
Source document (simplified)
ChangeBridge / California / AB2564 Passed AB2564 Assembly Bill Passed 2026-02-20
Surveillance pricing.
An act to add Part 5.6 (commencing with Section 7200) to Division 4 of the Civil Code, relating to consumer protection.
Bill Details
State California
Session 2025-2026 Regular Session
Chamber House
Committee Judiciary
Official Source leginfo.legislature.ca.gov/faces/billStatu...
LegiScan View on LegiScan
Sponsors
Chris Ward (Rep - D)
Action History
2026-03-25 A From committee: Do pass and re-refer to Com. on JUD. (Ayes 10. Noes 4.) (March 25). Re-referred to Com. on JUD. 2026-03-24 A Re-referred to Com. on P. & C.P. 2026-03-23 A From committee chair, with author's amendments: Amend, and re-refer to Com. on P. & C.P. Read second time and amended. 2026-03-09 A Referred to Coms. on P. & C.P. and JUD. 2026-02-21 A From printer. May be heard in committee March 23. 2026-02-20 A Read first time. To print.
Votes
2026-03-25 Do pass and be re-referred to the Committee on [Judiciary] Yea: 10 Nay: 4
Committee Referrals
2026-03-09 A Privacy and Consumer Protection 2026-03-25 A Judiciary
Bill Text Versions
2026-02-20 Introduced 2026-03-23 Amended Legislative data powered by LegiScan (CC BY 4.0)
Named provisions
Related changes
Source
Classification
Who this affects
Taxonomy
Browse Categories
Get Government General alerts
Weekly digest. AI-summarized, no noise.
Free. Unsubscribe anytime.
Get alerts for this source
We'll email you when California Legislative Events publishes new changes.