Trade Mark Decision O/0269/26

This document is a final decision from the UK Intellectual Property Office (UK IPO) regarding trade mark application O/0269/26, dated March 27, 2026. The decision, presided over by Hearing Officer Mrs B Hartland, concerns the figurative mark 'SeTAQ' in Class 09. The grounds for the decision relate to objections based on earlier trade marks under Sections 5(1), 5(2), and 5(3), specifically addressing the importance of the first element of a mark and the consideration of different consumer groups.

This decision is binding for the specific trade mark application in question. While it does not impose new obligations on a broad set of entities, it serves as a precedent for how the UK IPO interprets trade mark law concerning distinctiveness and similarity of marks. Legal professionals and businesses involved in trade mark registration in the UK should review the specific reasoning concerning the "average customer" and the "importance of the first element" to inform their own applications and oppositions.