Amazon Technologies vs Shenzhen Kingdel - Trademark Opposition Sustained
Summary
The USPTO Trademark Trial and Appeal Board (TTAB) sustained Amazon Technologies' opposition against Shenzhen Kingdel Technology Co., Ltd. regarding the KINGDEL trademark. The decision was issued on March 18, 2026.
What changed
The USPTO's Trademark Trial and Appeal Board (TTAB) has issued a decision sustaining Amazon Technologies, Inc.'s opposition to the KINGDEL trademark filed by Shenzhen Kingdel Technology Co., Ltd. The decision, identified by docket number TTAB91302885, marks a final determination in this opposition proceeding.
This ruling means that Shenzhen Kingdel Technology Co., Ltd. will not be able to register the KINGDEL mark as a result of Amazon's successful challenge. Legal professionals involved in trademark disputes should note this outcome as it pertains to brand protection strategies and the potential for opposition proceedings to halt trademark registrations.
What to do next
- Note the outcome of TTAB proceeding TTAB91302885
- Review implications for brand protection strategies
Source document (simplified)
Opposition: KINGDEL
Opposition TTAB91302885-20260318 Kind: OPP Mar 18, 2026
Abstract
BD DECISION: OPP SUSTAINED
Plaintiff: Amazon Technologies, Inc.
Defendant: Shenzhen Kingdel Technology Co., Ltd.
Mark at issue: KINGDEL
Filing Date
2025-11-04
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