Opposition Sustained, NATUREBLISS, Nestlé vs Shenzhen
Summary
The TTAB sustained opposition TTAB91303200 filed by Société des Produits Nestlé S.A. against Shenzhen Xiyuxiangqing Agricultural Products Co., Ltd., preventing registration of the trademark NATUREBLISS. The opposition was filed on November 19, 2025, and decided on April 24, 2026. Nestlé successfully demonstrated likelihood of confusion with its existing marks, blocking the Shenzhen company's attempt to register the contested mark for agricultural products.
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GovPing monitors TTAB Proceedings for new courts & legal regulatory changes. Every update since tracking began is archived, classified, and available as free RSS or email alerts — 106 changes logged to date.
What changed
The TTAB sustained the opposition, meaning Société des Produits Nestlé S.A. prevailed in blocking Shenzhen Xiyuxiangqing Agricultural Products Co., Ltd. from registering the NATUREBLISS trademark. The decision prevents the applicant's mark from proceeding to registration in the United States.
For trademark applicants and their legal counsel, this decision underscores the risk of filing marks that may be considered confusingly similar to established brands, particularly when opposed by rights holders with well-known marks. Parties considering similar marks in agricultural or food-related categories should conduct thorough clearance searches and assess potential opposition exposure before filing.
Archived snapshot
Apr 27, 2026GovPing captured this document from the original source. If the source has since changed or been removed, this is the text as it existed at that time.
Opposition: NATUREBLISS
Opposition TTAB91303200-20260424 Kind: OPP Apr 24, 2026
Abstract
BD DECISION: OPP SUSTAINED
Plaintiff: Société des Produits Nestlé S.A.
Defendant: Shenzhen Xiyuxiangqing Agricultural Products Co., Ltd.
Mark at issue: NATUREBLISS
Filing Date
2025-11-19
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