Nike v. Inventive Preventives - Trademark Opposition, Trial Dates Reset
Summary
The USPTO Trademark Trial and Appeal Board reset trial dates in Opposition No. 91289764, where NIKE, Inc. opposes Inventive Preventives LLC's trademark application for 'JUST DON IT!'. The opposition, filed February 13, 2024, continues as the parties proceed through TTAB adjudication. Affected parties must monitor updated trial deadlines.
What changed
The TTAB issued a procedural order resetting trial dates in Opposition No. 91289764. Nike, Inc. filed the opposition against Inventive Preventives LLC's 'JUST DON IT!' trademark application, citing likelihood of confusion with Nike's famous 'JUST DO IT' mark. Trial dates have been reset, extending the proceeding timeline.
Trademark applicants and brand owners should ensure their prosecution calendars reflect the updated deadlines. Companies developing new marks should conduct thorough clearance searches to identify potential conflicts with established trademarks, as demonstrated by this opposition targeting a phonetically similar mark.
What to do next
- Monitor updated TTAB trial deadlines in Opposition No. 91289764
- Prepare trademark defense/opposition filings per new schedule
- Review brand clearance for conflicting 'DON IT!' marks
Archived snapshot
Apr 8, 2026GovPing captured this document from the original source. If the source has since changed or been removed, this is the text as it existed at that time.
Opposition: JUST DON IT!
Opposition TTAB91289764-20260407 Kind: OPP Apr 07, 2026
Abstract
TRIAL DATES RESET
Plaintiff: NIKE, Inc.
Defendant: Inventive Preventives LLC
Mark at issue: JUST DON IT!
Filing Date
2024-02-13
Related changes
Get daily alerts for ChangeBridge: TTAB Proceedings
Daily digest delivered to your inbox.
Free. Unsubscribe anytime.
Source
About this page
Every important government, regulator, and court update from around the world. One place. Real-time. Free. Our mission
Source document text, dates, docket IDs, and authority are extracted directly from USPTO TTAB.
The plain-English summary, classification, and "what to do next" steps are AI-generated from the original text. Cite the source document, not the AI analysis.
Classification
Who this affects
Taxonomy
Browse Categories
Get alerts for this source
We'll email you when ChangeBridge: TTAB Proceedings publishes new changes.