Webinar Series: SMEs Protecting Brands Internationally

WIPO Madrid News

Published March 16th, 2026

Detected March 22nd, 2026

Summary

WIPO and the European Commission's International IP SME Helpdesks have launched a new webinar series to assist Small and Medium-sized Enterprises (SMEs) in protecting their trademarks and designs internationally. The first webinar, scheduled for March 26, 2026, will focus on protecting trademarks in China and the ASEAN region.

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What changed

WIPO, in partnership with the European Commission's International IP SME Helpdesks, has announced a new webinar series aimed at helping SMEs and individual entrepreneurs protect their intellectual property when expanding into key export markets. The series will cover strategies and practical pathways for trademark and design protection in regions including China, South-East Asia, India, and Latin America, leveraging WIPO's Madrid and Hague Systems.

The first webinar, focusing on China and the ASEAN region, is scheduled for March 26, 2026. This initiative provides SMEs with market intelligence and practical guidance to make informed decisions about their international IP protection strategies. Future webinars will cover India, Latin America, and general introductions to WIPO's systems for SMEs.

What to do next

Register for the webinar on March 26, 2026, focusing on China and ASEAN trademark protection.
Review WIPO's Madrid System resources for international trademark protection.
Stay informed about future webinars covering India, Latin America, and design protection.

Source document (simplified)

New Webinar Series: Helping SMEs Protect Brands in Key Export Markets

Are you an SME thinking about expanding into new export markets? Protecting your trademarks and designs is key to success—and it doesn't have to be complicated.

Together with the European Commission's International IP SME Helpdesks, we are launching a new webinar series designed specifically for SMEs and individual entrepreneurs preparing to expand into key markets, including China, South-East Asia, India and Latin America.

Through this partnership, WIPO and the EC’s International IP SME Helpdesks aim to strengthen SMEs’ awareness and practical use of intellectual property (IP) services to protect and manage their brands when they expand internationally.

First stop: China and the ASEAN region

Join us on March 26 at 10:00 (Geneva time) for our first English-language webinar, focusing on protecting trademarks in China and the ASEAN region with WIPO's Madrid System.

What you’ll learn

In today's increasingly globalized markets, European SMEs expanding to Asia face a range of legal and practical challenges when protecting their IP. This session will give you:

Market intelligence: An overview of the trademark landscape in China and South-East Asia
Strategic essentials: Key considerations for protecting your trademark in the region
Practical pathways: Main trademark registration routes available to businesses
Smart solutions: How WIPO's Madrid System supports efficient trademark protection across multiple export markets. With regional market insights from the EC’s International IP Helpdesks and WIPO expertise on the Madrid System, you’ll come away with the full picture you need to make informed decisions about your trademark protection strategy.

Get your questions answered

Don't miss this opportunity to get expert guidance on protecting your trademark in one of the world's most dynamic markets. You can ask all your questions in the live Q&A at the end of the webinar.

We look forward to welcoming you online.

More webinars in this joint program with the EC’s International IP SME Helpdesks coming soon, including regional deep dives on India and Latin America, plus a general introduction to WIPO’s Madrid System for SMEs. We will also cover how to protect designs internationally using WIPO’s Hague System. Stay tuned for dates.

Publication date: March 16, 2026

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