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NCL Bahamas Settlement - Minnesota Receives $110k

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Summary

Minnesota Attorney General Keith Ellison announced a $2,000,000 multistate settlement with NCL Bahamas, Ltd. following a multistate investigation into deceptive sales practices and cancellation procedures during the COVID-19 pandemic. Minnesota will receive $110,695.52 from the settlement. The settlement prohibits NCL from making deceptive or unsubstantiated sales statements to consumers and from incentivizing sales over consumer health and safety during disaster declarations.

What changed

NCL Bahamas, Ltd. agreed to a $2,000,000 multistate settlement following an investigation into deceptive sales practices during the COVID-19 pandemic. The settlement prohibits NCL from generating or disseminating deceptive or unsubstantiated sales statements to consumers and from incentivizing sales over the health and safety of consumers during disaster declarations. NCL must also implement mandatory training for consumer-facing employees regarding appropriate sales communications and designate senior management to approve prospective sales communications prior to their use during a disaster declaration.

Affected parties include cruise line operators and travel service providers, who should review their sales practices during emergency situations. The settlement requires operational changes including employee training programs and management approval processes for sales materials during declared disasters. NCL previously reimbursed consumers over $3 billion nationwide between March 2020 and November 2025.

What to do next

  1. If you believe you have been the victim of fraudulent activity, submit a complaint on the Minnesota AG's website
  2. Contact the Minnesota Attorney General's Office at (651) 296-3353 if you have been harmed by NCL's practices

Penalties

$2,000,000 total settlement; Minnesota receives $110,695.52

Archived snapshot

Apr 11, 2026

GovPing captured this document from the original source. If the source has since changed or been removed, this is the text as it existed at that time.

Attorney General Ellison announces settlement with NCL Bahamas, Ltd.

Settlement addresses NCL’s deceptive statements during the Covid-19 pandemic; Minnesota to receive $110k

April 10, 2026 (SAINT PAUL) — Attorney General Keith Ellison today announced a settlement with Norwegian Cruise Line (NCL), specifically NCL Bahamas, Ltd., following the multistate investigation of NCL’s sales practices and cancellations procedures during the Covid-19 pandemic. The settlement prohibits NCL from generating or disseminating deceptive or unsubstantiated sales statements to consumers and prohibits NCL from incentivizing sales over the health and safety of consumers during disaster declarations.

Pursuant to the settlement agreements, NCL is required to pay $2,000,000 total to the States, including $110,695.52 to Minnesota.

“Emergencies and disasters can bring out the best in many of us, as communities pull together and neighbors step up to help one another through difficult times,” said Attorney General Ellison. “Unfortunately, those situations can also lead to some unscrupulous and harmful behavior, which we saw from Norwegian Cruise Line during the Covid-19 pandemic. This settlement holds them accountable for the harm they caused.”

By the terms of this settlement, NCL is also required to implement mandatory training for consumer-facing employees regarding appropriate sales communications and NCL is required to designate senior management to approve prospective sales communications prior to their use during a declaration of a disaster in the future.

Prior to reaching the settlement, between March 13, 2020, and November 30, 2025, NCL issued reimbursement to consumers of more than $3 billion dollars nationwide, including approximately $2,606,390,428 in credit card refunds and approximately $504,953,348 in future cruise credits.

If you believe you have been the victim of fraudulent activity, please submit a complaint on our website. You can also contact the Minnesota Attorney General’s Office by phone at (651) 296-3353 or by mail at 445 Minnesota Street, Suite 600, Saint Paul, MN 55101.

In addition to Attorney General Ellison, today’s settlement was joined by the attorneys general of Connecticut, Illinois, Louisiana, North Carolina, Nevada, New Jersey, Pennsylvania, Texas, Utah, and Wisconsin.

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Last updated

Classification

Agency
MN AG
Filed
April 10th, 2026
Instrument
Enforcement
Legal weight
Binding
Stage
Final
Change scope
Substantive

Who this affects

Applies to
Consumers Retailers Transportation companies
Industry sector
4831 Maritime & Shipping
Activity scope
Consumer sales practices Product cancellation procedures Disaster response compliance
Geographic scope
US-MN US-MN

Taxonomy

Primary area
Consumer Protection
Operational domain
Compliance
Topics
Consumer Finance Public Health

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