Q2 2026 Madrid System Webinar Series: Join Us Online

Are you ready to elevate your international brand strategy? Our Q2 Madrid System webinar series is here – packed with expert insights, hands-on guidance, and live Q&A to help you get the most out of global trademark protection.

(Photo: Getty/Kateryna Onyshchuk)

From April through June, we're offering 1 6 specialized sessions across seven languages, covering everything from avoiding common pitfalls to navigating digital brand protection. Whether you're new to the Madrid System or looking to refine your expertise, there's a session designed for you. And this quarter, don't miss two exciting additions: an SME session co-hosted with the IP Helpdesk of the European Commission, and our first webinar on protecting digital brand protection, covering everything you need to know about domain names.

All times are in Geneva time.

What’s on the agenda?

Getting started with the Madrid System

Are you new to the international trademark registration system? Our “Introduction to the Madrid System” sessions walk you through the fundamentals – from how it works, what tools and resources are available to support you, and how you can best leverage the System to protect your brand across borders. Simply choose your preferred language and sign up to learn directly from our experts.

• English (April 22 | 16:00)
• French (May 20 | 16:00)
• Korean (May 21 | 08:00)
• Spanish (May 27 | 16:00)
• Japanese (June 24 | 09:00)
• Chinese (June 25 | 10:00)

Avoiding costly errors

Incorrect or incomplete trademark applications are more common than you might think – and they can significantly delay processing or your request. The good news? Most mistakes are entirely avoidable. Join our experts to learn how to prevent irregularity letters from WIPO and provisional refusals from IP offices in the markets where you seek protection, plus what to do if you receive one. Available in four languages.

• Russian (April 7 | 10:00)
• Chinese (April 23 | 10:00)
• English (June 10 | 16:00)
• Korean (June 26 | 08:00)

For small and medium enterprises

Are you an SME thinking about expanding into new export markets? Protecting your trademarks is key to success—and it doesn't have to be complicated. Discover how the Madrid System simplifies global brand protection and learn how to use it with confidence through straightforward guidance designed specifically for you.

• English (May 13 | 16:00) Jointly hosted with the IP Helpdesk of the European Commission
• Russian (June 9 | 10:00)

Specialized topics

Understanding the classification of goods and services

Accurately classifying your goods and services is essential to your current and future brand identity. The wrong description can lead to irregularities, refusals, and even gaps in your trademark protection. Join this session to learn how to classify with confidence and make classification a core part of your brand protection strategy from day one.

• Russian (May 12 | 10:00 Geneva time) – Register now

Filing International trademark applications through Madrid e-Filing

Want to learn how to use Madrid e-Filing to streamline your international trademark application workflow? Get expert advice from a Japan Patent Office representative who will walk you through the platform's features and demonstrate the filing process step-by-step.

• Japanese (May 27 | 10:00 Geneva time) – Register now

Exploring WIPO’s Global Brand Database

A smart trademark strategy starts with thorough searching. Before filing an international trademark application, you need to identify existing marks that could conflict with yours. This session will show you how to leverage WIPO’s Global Brand Database – covering over 70 million trademarks from 80+ countries – to conduct effective searches and make informed filing decisions.

• Chinese (May 28 | 10:00 Geneva time) – Register now

Digital brand protection: What trademark owners need to know about domain names

Cybersquatting and bad-faith domain name registrations threaten your brand and put consumers at risk. Learn to recognize threats like typo-squatting and phishing, implement proactive monitoring strategies, and use WIPO's dispute resolution services to reclaim domains targeting your trademarks.

• English (June 17 | 16:00 Geneva time) – Register now All our public webinars are free and include live Q&A with Madrid System experts. Spaces are limited – secure your spot today.

We look forward to welcoming you online.

Publication date: March 31, 2026

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