USPTO published an Intent to Use trademark application for 'AT THE HEART OF IT ALL' (Serial No. TM99263908) covering services including psychic reading, spiritual meditation, life coaching, and educational services, as well as goods including printed oracle cards and books on personal development. The applicant filed under Intent to Use provisions, indicating planned future commercial use.

Other trademark holders and intellectual property counsel should review this application for potential conflicts with similar marks in related goods and service classes. Competitors in the spiritual services, coaching, or publishing industries may wish to monitor this application for opposition opportunities. The statement of use deadline is March 31, 2026, after which the applicant must demonstrate use in commerce or request extension.