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ICE Warns World Cup Fans Against Counterfeit Merchandise

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Summary

ICE issued a public warning to sports fans about counterfeit merchandise ahead of the FIFA World Cup. Law enforcement authorities seized over 276,000 counterfeit sports items valued at over $33 million MSRP last year. ICE advises fans to purchase merchandise only from authorized dealers and provides consumer tips to identify authentic products.

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What changed

ICE released a consumer awareness warning ahead of the FIFA World Cup about increased criminal activity involving counterfeit merchandise including jerseys, hats, tickets and memorabilia. The agency highlighted enforcement statistics showing over 276,000 counterfeit sports items valued at $33 million MSRP were seized nationwide last year, and warned that similar activity is expected during the World Cup.

Importers, exporters, online marketplace operators and retail businesses involved in counterfeit trade face civil and criminal penalties including merchandise seizure, fines and prosecution. ICE advises consumers to shop only at trusted retail locations, verify authorized dealer status, check for quality issues like poor stitching or missing security labels, and purchase tickets from reputable sources to avoid fraud.

What to do next

  1. Verify seller authorization before purchasing World Cup merchandise
  2. Report suspicious counterfeit merchandise to ICE tip line
  3. Purchase tickets only from reputable authorized dealers

Penalties

Importers and retailers caught trafficking counterfeit goods face seizure of merchandise, civil penalties, and criminal prosecution including potential prison sentences.

Archived snapshot

Apr 8, 2026

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April 8, 2026 Washington, DC, United States Intellectual Property Rights and Commercial Fraud

ICE warns fans of counterfeit merchandise ahead of FIFA World Cup

WASHINGTON — As excitement builds for the upcoming FIFA World Cup, ICE is warning sports fans to remain vigilant against criminals seeking to profit from the global event through the sale of counterfeit merchandise.

“Every year, major international sporting events attract bad actors who attempt to cash in by selling fake jerseys, hats, tickets and memorabilia,” said ICE Deputy Director Charles Wall. “These counterfeit goods are often marketed online and in person, preying on fan enthusiasm and making it difficult to identify authentic products from fraudulent ones.”

Throughout the year, ICE’s Homeland Security Investigations directorate, U.S. Customs and Border Protection, and state and local law enforcement work through the National Intellectual Property Rights Coordination Center to identify and disrupt the sale of counterfeit goods. These efforts target international shipments, online marketplaces, e-commerce platforms and retail outlets involved in illicit trade.

Last year alone, authorities seized more than 276,000 counterfeit sports related items valued at over $33 million MSRP as part of nationwide enforcement actions. With the World Cup drawing a global audience, ICE expects similar criminal activity and is taking proactive steps to protect consumers and legitimate businesses.

ICE also continues to support public awareness efforts through its “True Fans Keep It Real” campaign, which educates consumers about the risks associated with counterfeit goods and provides resources to help fans make informed purchasing decisions.

Additional consumer tips:

  • Shop only at trusted retail locations.
  • Remember, criminals often use legitimate product photos on their websites despite selling fraudulent products.
  • Use caution before buying expensive items from unfamiliar online sellers. Purchasing merchandise from authorized dealers that are reputable sources for quality merchandise helps ensure that your transaction will be safe, and concerns will be handled responsibly.
  • Look out for poor quality, sloppy stitching, missing security labels or irregular markings on apparel.
  • Always purchase tickets from a respected source. If you purchase tickets on the secondary market, stick with reputable companies and double check the website’s guarantee.
  • Check online bank statements. Keep a record of purchases and copies of confirmation pages and compare them to bank statements. If there is a discrepancy, report it immediately.

Updated:

04/08/2026

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Last updated

Classification

Agency
ICE
Published
April 8th, 2026
Instrument
Notice
Legal weight
Non-binding
Stage
Final
Change scope
Substantive

Who this affects

Applies to
Importers and exporters Retailers Consumers
Industry sector
4231 Wholesale Trade
Activity scope
Import seizure enforcement E-commerce counterfeit monitoring Consumer fraud prevention
Geographic scope
United States US

Taxonomy

Primary area
Intellectual Property
Operational domain
Legal
Topics
Consumer Protection International Trade

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