GOAT Opposition to GOATVIBE Trademark Application

GOAT, the sneaker authentication and resale platform operated by 1661, Inc., filed an opposition proceeding at the TTAB challenging the registration of the GOATVIBE mark by Shenzhen Hongyiweike E-Commerce Co., Ltd. The opposition has been accepted and assigned proceeding number TTAB91306728.

Parties involved in trademark registration disputes, particularly e-commerce companies with distinctive brand names, should monitor this proceeding as an outcome could affect the availability of similar composite marks incorporating well-known brand identifiers. The TTAB will evaluate likelihood-of-confusion factors between the GOAT and GOATVIBE marks before issuing a decision.