The TTAB found likelihood of confusion between the applicant's mark and DC Comics' established SUPERHERO trademarks. DC Comics, owner of famous comic book characters including Superman and Batman, successfully argued that the pet waste removal service mark would create consumer confusion with its well-known entertainment brand. The opposition number is 91303166, filed November 18, 2025.

Trademark applicants and their counsel should review this decision when assessing likelihood of confusion risks, particularly when proposing marks similar to well-known entertainment brands. Businesses should ensure their proposed service marks don't conflict with established intellectual property portfolios of major media companies.