Chanel sustains opposition against SHANELLLOVE trademark
Summary
The TTAB sustained Chanel, Inc.'s opposition against Taneisha Carter LLC's SHANELLLOVE trademark application (Opposition No. TTAB91303153). The Board ruled in favor of Chanel, preventing registration of the contested mark. The opposition was filed on November 17, 2025, and the decision was issued on March 30, 2026.
What changed
In Opposition No. TTAB91303153, the TTAB sustained Chanel, Inc.'s opposition against Taneisha Carter LLC's application to register the trademark SHANELLLOVE. The Board ruled in favor of Chanel, preventing the registration of the defendant's mark. The plaintiff successfully argued that the SHANELLLOVE mark was likely to cause confusion with or dilute Chanel's famous marks.
Taneisha Carter LLC must accept this decision as final unless a timely appeal is filed with the appropriate federal court within the statutory period. Trademark applicants facing similar opposition proceedings should review this decision to understand the Board's analysis of likelihood of confusion and dilution claims. No compliance deadline applies to this judicial decision.
What to do next
- If representing a trademark applicant, review TTAB decision for likelihood of confusion analysis applicable to your mark
- Advise clients on appeal options and deadlines if they are parties to similar opposition proceedings
- Update trademark prosecution strategies to address likelihood of confusion and dilution arguments
Source document (simplified)
Opposition: SHANELLLOVE
Opposition TTAB91303153-20260330 Kind: OPP Mar 30, 2026
Abstract
BD DECISION: OPP SUSTAINED
Plaintiff: Chanel, Inc.
Defendant: Taneisha Carter LLC
Mark at issue: SHANELLLOVE
Filing Date
2025-11-17
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