USPTO TTAB Opposition Sustained for BYD M9
Summary
The USPTO Trademark Trial and Appeal Board (TTAB) sustained an opposition filed by Bayerische Motoren Werke Aktiengesellschaft against BYD Company Limited's 'BYD M9' mark. The decision was issued on March 18, 2026, following a filing date of October 16, 2025.
What changed
The Trademark Trial and Appeal Board (TTAB) has ruled in favor of Bayerische Motoren Werke Aktiengesellschaft, sustaining their opposition to the registration of the 'BYD M9' mark by BYD Company Limited. This decision, issued on March 18, 2026, signifies that BYD Company Limited will not be able to register the contested mark.
This ruling has direct implications for BYD Company Limited, requiring them to cease any use of the 'BYD M9' mark in commerce that conflicts with Bayerische Motoren Werke's established rights. Manufacturers and legal professionals involved in trademark disputes should review the full decision for detailed reasoning and potential implications for similar cases.
What to do next
- Review TTAB decision TTAB91302553 for detailed reasoning
- Cease use of 'BYD M9' mark if applicable and infringing
Source document (simplified)
Opposition: BYD M9
Opposition TTAB91302553-20260318 Kind: OPP Mar 18, 2026
Abstract
BD DECISION: OPP SUSTAINED
Plaintiff: Bayerische Motoren Werke Aktiengesellschaft
Defendant: BYD Company Limited
Mark at issue: BYD M9
Filing Date
2025-10-16
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