BULLDOG WALLET trademark opposition, UGA vs Bulldog Gaming

The University of Georgia Athletic Association initiated trademark opposition proceedings against Bulldog Gaming, LLC's BULLDOG WALLET mark at the USPTO Trademark Trial and Appeal Board. The opposition claims the applied-for mark is likely to cause confusion with the university's existing Bulldogs trademarks. This is a standard administrative trademark dispute adjudicated by the TTAB.\n\nBulldog Gaming, LLC must actively participate in the TTAB proceeding to defend its trademark application, or risk a default judgment sustaining the opposition. The outcome could result in refusal of registration for the BULLDOG WALLET mark, or require modifications to achieve co-existence with existing marks.