HUGO BOSS AG filed an opposition proceeding with the USPTO TTAB on March 30, 2026, challenging the trademark application for BAGGYBOSS filed by Bajibosi Trading Co., Ltd. The opposition asserts that BAGGYBOSS is likely to cause confusion with the established HUGO BOSS mark, invoking the likelihood of confusion standard under the Du Pont factors. Case number TTAB91306220 has been assigned, and the proceeding will follow TTAB rules and the Trademark Trial and Appeal Board Manual of Procedure (TBMP).

The defendant, Bajibosi Trading Co., Ltd, must respond to the Notice of Opposition within the time periods specified under TTAB rules. Failure to respond may result in default judgment in favor of HUGO BOSS AG. Both parties should prepare their respective cases, with HUGO BOSS AG bearing the initial burden to establish likelihood of confusion given its substantial brand recognition. Parties may also explore settlement options to avoid prolonged litigation costs.