Authentic Wagyu LLC v. American Wagyu Association - Trademark Opposition

Authentic Wagyu, LLC filed a trademark opposition proceeding with the USPTO Trademark Trial and Appeal Board challenging American Wagyu Association's application for 'AUTHENTIC WAGYU PRODUCT OF USA'. The opposition was accepted and docketed as TTAB91306479 on April 8, 2026. The plaintiff alleges grounds sufficient to oppose registration of the disputed mark.

Affected parties include American Wagyu Association, whose trademark registration may be refused or conditioned if the opposition succeeds, and Authentic Wagyu, LLC, seeking to protect its market position in wagyu beef products. Food industry businesses using similar branding should monitor this proceeding as TTAB decisions on 'authentic' or origin-based trademarks may establish precedent for similar disputes.