Sweden Konkurrensverket

Konkurrensverket Proposes Veterinary Care Price Transparency

Konkurrensverket (Swedish Competition Authority) published an inquiry on 27 February 2026 presenting four proposals to improve price transparency in veterinary care. The proposals include developing national treatment guidelines through a government-appointed commission, establishing an industry agreement on website price disclosures via the Swedish Consumer Agency, carrying out information initiatives at clinics and animal hospitals, and amending the Consumer Services Act to cover services for live animals. The authority states that preventive care pricing is relatively transparent, but treatment of sick or injured animals lacks adequate price information.

Mavera AB Fined SEK 14.3M for Dominant Position Abuse

The Swedish Competition Authority fined Mavera AB SEK 14.3 million for abusing a dominant position in the market for insurance medical advisory services since at least 2020. The Authority also ordered Mavera to cease applying exclusivity agreements that prevented insurance medical advisers from taking assignments from competing intermediary services, with a conditional fine of SEK 30 million for non-compliance. The decision may be appealed to the Swedish Patent and Market Court.

Swedish Competition Authority Guidance on Municipal Grocery Retail Competition

The Swedish Competition Authority (KKV) has published guidance and a report to help municipalities promote effective competition in the grocery retail sector, where the market is highly concentrated and over one million people lack access to a discount store in their municipality. The guidance provides tools for analysing local competition conditions and recommendations for facilitating new store establishment, with a proposed amendment to the Swedish Planning and Building Act requiring municipalities to address competition in their comprehensive plans. KKV does not recommend new legislation on contractual barriers after assessing options to reduce barriers to grocery retail site access.