THINKANALYTICS Affinity Profile System Granted US Patent
Summary
USPTO granted US Patent 12610097B2 (Kind B2) to THINKANALYTICS LTD. on April 21, 2026, covering a computer-implemented method for determining affinity profiles. The system monitors user activity across a plurality of devices, obtains content metadata, generates user records, and produces affinity profiles comprising affinity categories representing user subject-area preferences. The patent lists inventors Peter Docherty, Christopher McGuire, and Edward Young, with a filing date of April 4, 2023 and 18 claims.
“A computer-implemented method of determining affinity profiles, comprises: for each of a plurality of user devices, monitoring user activity including identifying content selected for viewing by the user of the user device”
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GovPing monitors USPTO Patent Grants - Business Methods (G06Q) for new banking & finance regulatory changes. Every update since tracking began is archived, classified, and available as free RSS or email alerts — 44 changes logged to date.
What changed
USPTO granted US Patent 12610097B2 to THINKANALYTICS LTD. for a computer-implemented affinity profile system. The invention monitors user activity across multiple devices, collects content metadata for items selected by users, generates user records combining activity and metadata, and produces affinity profiles organized by subject-area categories. The patent is classified under G06Q (business methods) and H04N (digital content distribution) and contains 18 claims.
Competitors in recommendation systems, targeted advertising, and content delivery platforms should assess whether their profiling technologies overlap with the claims. Organizations building similar user-behavior monitoring and affinity-categorization systems may need to evaluate design-around options or consider licensing arrangements with THINKANALYTICS LTD.
Archived snapshot
Apr 26, 2026GovPing captured this document from the original source. If the source has since changed or been removed, this is the text as it existed at that time.
Affinity profile system and method
Grant US12610097B2 Kind: B2 Apr 21, 2026
Assignee
THINKANALYTICS LTD.
Inventors
Peter Docherty, Christopher McGuire, Edward Young
Abstract
A computer-implemented method of determining affinity profiles, comprises:
for each of a plurality of user devices, monitoring user activity including identifying content selected for viewing by the user of the user device;obtaining metadata concerning the selected items of content, the metadata representing at least some properties of the selected items of content;generating or updating a user record for the user, the user record comprising or representing the user activity and/or the associated content metadata;processing the user record to generate an affinity profile for the user based on the user record, the affinity profile comprising at least one selected affinity category or affinity category score, whereinthe affinity categories are selected from a stored set of affinity categories, each representing a user's affinity for a respective subject area.
CPC Classifications
H04N 21/25891 H04N 21/252 H04N 21/25841 H04N 21/2668 H04N 21/44222 H04N 21/4532 H04N 21/4661 H04N 21/4665 H04N 21/4667 H04N 21/4668 H04N 21/482 H04N 21/8126 G06Q 30/0269
Filing Date
2023-04-04
Application No.
18130822
Claims
18
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