USPTO Patent US12586100B2 for Media Transmission Inhibition

ChangeBridge: Patent Grants - Business Methods (G06Q)

Published March 24th, 2026

Detected March 25th, 2026

Summary

The USPTO has granted patent US12586100B2 to Integral Ad Science, Inc. for methods and systems related to inhibiting media content transmission based on frequency and exposure measurements. The patent details mechanisms for determining optimal exposure frequencies and segmenting users to control content delivery.

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What changed

The United States Patent and Trademark Office (USPTO) has granted patent US12586100B2 to Integral Ad Science, Inc. The patent, titled 'Methods, systems, and media for inhibiting the transmission of media content based on frequency and exposure measurements,' outlines a system for controlling the delivery of media content. It involves receiving consumption data, determining viewer exposure frequency, time, and 'lift,' and then establishing optimal exposure parameters. Based on these, the system generates user segments to either provide additional content, provide limited content, or inhibit content transmission altogether.

This patent grant is primarily an intellectual property matter and does not impose direct regulatory obligations on businesses. However, it may affect companies operating in the advertising technology and digital media sectors, particularly those developing or utilizing similar content delivery optimization or frequency capping mechanisms. Companies should be aware of this patent's existence and scope, as it could impact their ability to implement or continue using certain advertising technologies, potentially requiring licensing or design-around strategies to avoid infringement.

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← USPTO Patent Grants

Methods, systems, and media for inhibiting the transmission of media content based on frequency and exposure measurements

Grant US12586100B2 Kind: B2 Mar 24, 2026

Assignee

Integral Ad Science, Inc.

Inventors

David Joseph Marquard, Kiril Tsemekhman, Mattia Fumagalli, Igor Benyaminov, Michael Kim, Rafael Bagmanov, Ana Calabrese

Abstract

Mechanisms for inhibiting the transmission of media content based on frequency and exposure measurements are provided. In some embodiments, the method comprises: receiving consumption information of a plurality of content items associated with a plurality of viewers; determining, from the consumption information, exposure frequency for each viewer of the plurality of viewers, exposure time of a set of content items provided to each viewer of the plurality of viewers, and lift for each viewer of the plurality of viewers, wherein the lift corresponds to a difference of an expected number of treated conversions and an expected number of untreated conversions over a sum of the expected number of treated conversions and the expected number of untreated conversions; determining an optimal exposure frequency and an optimal exposure time based on the exposure frequency, the exposure time, and the lift; generating (i) a first user segment in which a plurality of additional content items should be provided to a viewer of the plurality of viewers, (ii) a second user segment in which at least one additional content item should be provided to the viewer of the plurality of viewers, and (iii) a third user segment in which no additional content items should be provided to the viewer of the plurality of viewers; receiving a request for a content item from a user device; determining whether the user device should be assigned with the first user segment, the second user segment, or the third user segment; in response to determining that the user device should be assigned to the first user segment, transmitting the plurality of additional content items until determining that the user device should be assigned to the second user segment based on updated exposure frequency information and updated exposure time information; continuing to transmit the at least one additional content item to the user device while the user device is positioned within the second user segment until determining that the user device should be assigned to the third user segment based on the updated exposure frequency information and the updated exposure time information; and inhibiting the presentation of any additional content items on the user device in response to the user device being positioned within the third user segment.