ASIC Refreshes Moneysmart Website for Young Australians
Summary
ASIC has refreshed its Moneysmart website to improve accessibility and relevance for young Australians seeking financial guidance. The update includes a new design, updated content, and fresh imagery to provide trusted, independent financial information.
What changed
The Australian Securities and Investments Commission (ASIC) has launched a refreshed Moneysmart website, a consumer education platform that has been operating for 15 years. The update aims to make the website more accessible, engaging, and relevant for all Australians, with a particular focus on younger generations who are increasingly turning to social media for financial advice. The refresh includes a new design, updated content, and imagery to ensure the platform provides practical, easy-to-understand information on budgeting, saving, debt management, and investment risks.
This initiative provides a trusted, independent alternative to potentially unreliable financial advice found on social media. While the refresh itself does not impose new regulatory obligations or deadlines, it underscores ASIC's commitment to providing accessible financial literacy tools. Regulated entities, particularly those in financial advice or education, should be aware of this enhanced resource for consumers and may consider how it complements their own consumer outreach efforts.
Source document (simplified)
Print Share ASIC has launched a refreshed Moneysmart website and user experience, marking 15 years since the consumer education platform began helping Australians to make better-informed financial decisions.
The refresh is designed to make Moneysmart more accessible, engaging and relevant for Australians of all generations and backgrounds navigating an increasingly complex online financial environment.
The refresh is designed to reflect how Australians – especially younger people – are learning about and making decisions with money today.
ASIC’s goal is to make Moneysmart easier to use and easier to understand at a time when good financial information has never been more important.
A modern update for Moneysmart
The refreshed Moneysmart features a new design, updated website content and fresh imagery that reflects consumers’ needs.
The website has been updated to ensure it is practical, easy to understand and relevant to real‑world financial decisions – from budgeting and saving to managing debt and understanding investment risks.
New research shows many young people are turning to social media for financial information, but not all of that information is reliable.
This refresh helps ensure Moneysmart provides a trusted alternative – free, independent and designed to help young Australians make decisions that work for them, not someone selling a product.
For trusted information and tools to help manage money and navigate financial decisions, visit moneysmart.gov.au.
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