Block Inc. Receives Dynamic Customer Profile Recommendations Patent
Summary
The USPTO granted Block, Inc. Patent US12608737B1 for a system generating dynamic product recommendations based on customer profiles combined with real-time item availability data at merchant locations. The patent covers a computing system that receives a customer identifier upon merchant visit, accesses the customer's profile and stock data, generates in-stock item recommendations, and transmits them to a merchant server device for customer display. The patent includes 20 claims and was filed on July 17, 2023.
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GovPing monitors USPTO Patent Grants - Business Methods (G06Q) for new banking & finance regulatory changes. Every update since tracking began is archived, classified, and available as free RSS or email alerts — 25 changes logged to date.
What changed
The USPTO granted Block, Inc. a new patent covering a system for dynamic customer profile-based recommendations at merchant locations. The system receives a customer identifier upon visiting a merchant, accesses the customer's profile data, checks item availability at that location, and generates recommendations for in-stock items only. The recommendation is then transmitted to a merchant server device for display to the customer.\n\nFor Block, Inc., this patent grant establishes intellectual property protection for its customer profiling and recommendation technology in the point-of-sale context. Competitors in payment processing, retail technology, or customer loyalty systems should be aware that this IP now exists and consider whether their recommendation systems may overlap with the claims. The patent does not impose compliance obligations on third parties—it merely defines Block's enforceable exclusive rights to the disclosed method.
Archived snapshot
Apr 22, 2026GovPing captured this document from the original source. If the source has since changed or been removed, this is the text as it existed at that time.
Dynamic recommendations based on customer profiles
Grant US12608737B1 Kind: B1 Apr 21, 2026
Assignee
Block, Inc.
Inventors
Aubrey Knudson, Zoe Allen, Ashley Baker, John Barton Wheeler
Abstract
Dynamic recommendations based on customer profiles is described. A computing system may receive, in association with a visit of a customer to a merchant location of a merchant, an identifier (ID) of the customer. The computing system may access, based at least in part on the ID, a customer profile of the customer. The computing system may access item availability data indicating whether items are in stock at the merchant location. The computing system may generate, based at least in part on the customer profile and the item availability data, a recommendation(s) associated with an item(s) that is in stock at the merchant location. The computing system may receive an indication that the customer is at the merchant location, and in response to the receiving of the indication, the computing system may determine a server, and cause an electronic device of the server to output the recommendation(s).
CPC Classifications
G06Q 30/06-08
Filing Date
2023-07-17
Application No.
18353562
Claims
20
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Parties
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