Future advertising estate potential
Summary
West Northamptonshire Council published a preliminary market engagement notice under the Procurement Act 2023 to gather supplier feedback on developing its advertising estate, which includes digital and out-of-home assets with potential to generate £3–£4 million over ten years. The council seeks input on various opportunities including digitisation, EV chargers with advertising, and commercial models. Responses are due by 17 April 2026.
What changed
West Northamptonshire Council launched a preliminary market engagement exercise to inform a future procurement for its advertising estate. The council's assets include in-home digital and out-of-home physical advertising spaces, with potential revenue of £3–£4 million over ten years identified through recent audits. The notice references six key areas: digitisation of 6-sheet assets, lamppost banner management, large-format digital sites, website/email advertising integration, EV chargers with integrated advertising, and guerrilla/temporary advertising. The engagement is governed by the Procurement Act 2023 framework.
Suppliers interested in potential future contracts with WNC must submit feedback by 17 April 2026. The estimated contract period is 1 September 2026 to 1 September 2033 (7 years). Companies providing advertising services, EV charging infrastructure, or construction services should review the scope and consider participating in this engagement to influence the final service specification and procurement approach.
What to do next
- Review the preliminary market engagement scope and assess business capabilities against the listed opportunities
- Prepare and submit feedback to WNC by 17 April 2026 using the prescribed engagement process
- Monitor Find a Tender for subsequent contract notices related to this procurement
Archived snapshot
Mar 30, 2026GovPing captured this document from the original source. If the source has since changed or been removed, this is the text as it existed at that time.
Planning
West Northamptonshire Council - Future advertising estate potential
- West Northamptonshire Council UK2: Preliminary market engagement notice - Procurement Act 2023 - view information about notice types
Notice identifier: 2026/S 000-029347
Procurement identifier (OCID): ocds-h6vhtk-067830
Published 30 March 2026, 4:12pm
Last edited 30 March 2026, 5:32pm
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- 30 March 2026, 5:32pm (this version)
- 30 March 2026, 4:20pm
- 30 March 2026, 4:12pm
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Contents
Scope Engagement Participation Submission Procedure Contracting authority
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Scope
Reference
WNC00000637
Description
West Northamptonshire Council (WNC) is undertaking a preliminary market engagement exercise to inform a future procurement and development of West Northamptonshire’s advertising estate.
WNC's advertising estate spans both in-home digital assets and out-of-home (OOH) physical assets. Recent audit findings indicate that the estate could generate £3–£4 million over the next decade if optimised through digitisation, modernised contracts, and better commercial models.
WNC seeks supplier insight regarding:
• Digitisation of 6-sheet assets and commercial models for revenue share
• Lamppost banner management and procurement approaches
• Opportunities for large-format digital sites and identification of viable locations
• Website and email advertising integration to support income and communication objectives
• EV chargers with integrated advertising as part of a sustainability strategy
• Commercial opportunities in bus stations and council-owned totems
• Guerrilla and temporary advertising to activate unused public spaces
The Council is seeking feedback from the market on service delivery models, capacity, innovation and scalability to help shape the final service specification and procurement approach.
Contract dates (estimated)
- 1 September 2026 to 1 September 2033
- 7 years, 1 day
Main procurement category
Services
CPV classifications
Advertising and marketing services
Contract locations
- UKF24 - West Northamptonshire
Engagement
Engagement deadline
17 April 2026
Engagement process description
West Northamptonshire Council (WNC) is undertaking a preliminary market engagement exercise to gather supplier feedback to inform the future procurement and development of WNC’s advertising estate.
To express your interest and support us with this market exercise please email craig.forsyth@westnorthants.gov.uk by Friday 10 April 2026
or procurement@westnorthants.gov.uk and we will provide a copy of our questionnaire by return.
Completed questionnaires must be returned by email to craig.forsyth@westnorthants.gov.uk by Tuesday 17 April 2026.
Following receipt of the questionnaires, a maximum of 5 respondents will be invited to attend separate workshop sessions to present and discuss their responses. A decision will then be made internally on the best procurement approach. The timetable is provided below:
Stage
Deadline for receipt of responses to Pre-Market Engagement - 17.04.26
Workshop Week - 27.04.26 to 01.05.26
Participation in this engagement is voluntary and will not prejudice or advantage any organisation in any future procurement process.
Participation
Particular suitability
Small and medium-sized enterprises (SME)
Submission
Publication date of tender notice (estimated)
27 April 2026
Procedure
Special regime
Concession
Contracting authority
West Northamptonshire Council
- Public Procurement Organisation Number: PGDV-8944-CMBP Angel Street
Northampton
NN1 1ED
United Kingdom
Contact name: Craig Forsyth
Email: Craig.Forsyth@westnorthants.gov.uk
Website: https://www.westnorthants.gov.uk /
Region: UKF24 - West Northamptonshire
Organisation type: Public authority - sub-central government
Named provisions
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